It’s that time of year when many people start thinking about making a New Year’s resolution. Some resolve to work harder, spend more time with family, exercise, eat healthier, or quit smoking.
It got me thinking about what type of resolution the marine industry should make for itself.
No doubt the industry has a tough road ahead in 2008. Most believe the economy will remain sluggish through at least the first half; gas prices are still at an all-time high; and permitting requirements related to a court ruling on ballast discharge could hit the industry as hard as the luxury tax of the early 1990s.
Then there are the myriad internal issues that need to be addressed, such as manufacturer/dealer relations and improving overall cohesiveness between the various industry segments, among others.
Is it realistic to think that all these issues can be tackled in only one short year? Is that the resolution the industry should make, or do we need to prioritize and focus more energy and resources on the battles that need to be fought first?