A French industry executive once posed this question during a symposium I attended in conjunction with a boat show. She wondered if Americans’ lack of leisure time was a big stumbling block to boating in the United States.
Americans work, on average, considerably more hours than other industrialized nations. And, while workers in most industrialized nations enjoy four- to six-weeks of paid vacation a year, American workers generally have to work at a company for years to earn that much time off. Even then, many American employees are hard-pressed to take more than a week or so at a time.
Weekends fly by, punctuated by chores, the kids’ ball games or dance lessons, and occasional work brought home from the office.
And, boating competes with a host of other activities for the few hours of leisure time Americans can eke out. How can the industry move boating to the top of the list?
JoAnn W. Goddard