A View from Here

Bill's Sisson's weekly Trade Only blog

On deadline, under pressure, every day

Good deadline reporters write fast, they’re competitive, they don’t come unglued under pressure, and they come back the next day and do it all over again. Day after day. Trade Only associate editor Beth Rosenberg pretty much fits that description to a T.

Of the many good reporters and editors I’ve known or had the privilege of working with over the years, Beth is on the short list of those who has the right stuff to make it in a daily, fast-paced news environment. A former reporter for newspapers and the Associated Press, she was perfectly suited for writing stories for the daily Trade Only Today e-newsletter and Web reporting in general, where news cycles continue to get shorter and shorter.

Beth could produce a short, concise breaking piece on a complex subject in minutes. She was, as my friends in Maine might still say, “wicked fast.”

And Beth was the right person to be churning out daily dispatches during the topsy-turvy days of the Great Recession, when it was important to report on industry events in as close to real time as possible. She thrived in that environment.

You hate to lose good people, but you’re also happy to see them get new opportunities to grow. Beth is moving on to new pastures after 6-1/2 years working for Trade Only, where she wrote Web and print stories in addition to launching and maintaining our social media initiatives.

She came to us with little marine industry knowledge but learned on the job — and learned quickly, which she attributes in large part to the helpfulness of people she worked with in the industry, whom she says she found “very welcoming.”

Since Beth has interviewed hundreds of business leaders in the process of reporting hundreds of stories over the last several years, I thought it would be interesting to get her views on the challenges the industry faces.

Here’s what Beth, the new online editor for the National Business Aviation Association, had to say:

“I think most of the industry’s biggest challenges are largely beyond its control; the economy and changing demographics come to mind immediately. But there are things the industry can do to try and combat those things, such as look at ways to lower the cost of entry into boating and promote that.”

She continued: “It’s important that the industry, as a whole, understands that the next generation of customers doesn’t communicate in the same way as the previous generation. Young people don’t call each other on the phone; they text, email, IM, etc. I’ve heard a lot of people say, well, these aren’t the people we’re trying to reach anyway — and that may be true today, but it won’t be tomorrow and in the future. Also, I recently interviewed someone who made a comment about how a certain minority group may like boating, but they have no money. We need to do away with any stereotypes like this and reach out to everyone!”

Beth will continue to contribute to Trade Only.

Longtime Trade Only freelance journalist Reagan Haynes has joined our team as a full-time associate editor. A journalism graduate of the State University of New York at New Paltz, Reagan also has both AP and daily newspaper experience in addition to writing numerous stories for Trade Only.


7 comments on “On deadline, under pressure, every day

  1. Scott Croft

    Beth’s comments about the industry, as was her impeccable reporting, were right on the money. To ignore them is our peril. We will miss Beth, and embrace Reagan. Sounding’s really knows how to hire the best.

  2. john ennis


  3. Reagan

    Beth, We will ALL miss you! Good luck (of course you’ll knock it outta the park) and stay in touch.
    PS Thanks Scott. :)

  4. Marilyn DeMartini

    Beth, we will miss your amiable personality and your diligence–you are a delight and the aviation is lucky to snag you! Not only has the marine industry changed, but so has its media. All media has become more impersonal as people come and go–mostly go, reporters are over-burdened with added workloads of blogs, video, online deadlines and advertising constraints. It is harder to develop the relationships upon which “old school” press coverage was built. But as Beth noted, we have to adapt to the way people now communicate. We wish you all the best Beth, so stay in touch!

  5. Beth Rosenberg

    Thanks to everyone for the thoughtful, generous comments and to those I’ve worked with for the last 6 1/2 years at STO and in the industry. I’ve met some great people along the way and enjoyed the opportunity to get to know people in this industry both personally and professionally. Leaving is never easy, but Trade Only Today is in great hands with Reagan. I look forward to keeping up with the industry and reading about all of your successes.

  6. Dean Waite

    Many thanks for all of your hard work over your years at Trade. You always the gave more than was expected and now the National Business Aviation Association has a new consummate pro in its ranks. You helped to build Trade in the good times and the tough times in our industry and we will always owe a debt of gratitude to our our good friend Beth. Goood luck, best wishes and au revoir.

  7. Bob Brown

    Exceptional journalists who treat the industry fairly, and with compassion are a treasure, and Beth was one of the boating industry’s true reporting treasures. We’ll all miss her concise and accurate writing. I think I speak for many who truly appreciated what she meant, and did, for the marine industry. Nothing but best wishes, Beth.

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