Soundings Trade Only is making a big push for its digital edition. Consumer boating magazines are being sold off to media conglomerates with economies-of-scale in an effort to keep them alive. Brands are pulling tons of ad money out of traditional media and putting it into online media, especially sponsored search. (Full disclosure – last week Home Port launched NautSource.com, a boating products search engine with a sponsored search program for marine advertisers. So yeah I think this is where our industry is headed.)
For upcoming generations of potential boat owners (especially the 18-25 age group), the internet has replaced newspapers as the primary source of news and information.
So let’s have at it here. Print editors & publishers, defend your business model. Online boating media, is it your time to shine? Marketers… where are you putting your ad dollars today… and tom’row?
Home Port Marine Marketing