PR key to promoting boating
With the arrival of Memorial Day, media coverage of boating accelerates dramatically. We monitor this coverage nationwide and work to create positive coverage of boating and the boating lifestyle nationally as well.
DiscoverBoating.com recently introduced a new section called the Spousal Conversion Kit. To promote boating, the website, and the new spousal conversion kit, Grow Boating partnered with Philadelphia Phillies Hall of Fame third baseman, Mike Schmidt, as a spokesperson. Mr. Schmidt owns two boats and talks about his own experiences convincing his spouse that boating was right for their family.
In addition to dozens of live radio interviews in markets from coast to coast, Discover Boating scored a major PR success with an appearance by Mike Schmidt on ESPN’s nationally syndicated Mike and Mike sports radio talk show which airs simultaneously on ESPN TV. To view the segment, click here http://www.discoverboating.com/marketing/spousalconversionkit.aspx?b.
The use of a celebrity spokesperson who has a real enthusiasm for our industry can be a very powerful tool in gaining positive coverage of the boating lifestyle. In fact, our PR team is working on an encore performance by Mike Schmidt in response to requests from radio stations that did not get him on the air during his first go around.
Speaking of press coverage, nearly twenty articles about boating were published in newspapers and on TV news channels from coast to coast this past weekend. Headlines ranged from the positive–
Area Boaters Staying Afloat Amid Soaring Fuel Costs
Green Bay Press-Gazette (Quoted: NMMA) More
Boaters, Like Motorists, Recoil At High Fuel Costs
Associated Press (Quoted: NMMA) More
Gas Prices Tug At Boat Owners
The Journal News (Lower Hudson Valley, NY) More
Gasoline Prices Dock Local Boaters
Pittsburgh Tribune Review. More
Take a look at a few of these stories and see what a difference it makes when the industry spokesperson has something positive to say. Most reporters have decided their story angle before they call us, but one thing is clear, when an industry spokesperson is quoted in the article, we have a better chance of telling the positive side of the story by sharing our passion for boating. We always answer their questions honestly and provide all the facts, but we also work really hard to make sure the reporter or producer understands all sides of the story instead of jumping to conclusions or simply reporting the bad news.When the media calls you for a story, how prepared are you to deliver positive messages about the boating lifestyle? In the current environment we need all the positive consumer coverage of boating we can get. Being prepared with positive things to say about boating can make a big difference in the coverage of our industry. Are you prepared?