Reaching an untapped market?
Friday, August 31st, 2007
I’m curious about something. What are dealers and manufacturers doing to lure women, minorities, unmarried and anyone under the age of 45 into boating? (Read More…)
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Patent overhaul
Wednesday, August 29th, 2007
A long-standing patent dispute over trim tab designs will likely head to court next year as Bennett Marine and its competitor, Lenco Marine, continue to argue their cases.
But let’s go beyond individual lawsuits, for a minute, and look at the big picture. (Read More…)
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Feeling Strapped?
Friday, August 24th, 2007
There’s been a lot of buzz in the news lately about the worldwide credit crunch, with reports coming in from the United States, Canada and Europe. Many blame lenders that offered teaser rates designed to entice those with spotty credit or no money for a downpayment. (Read More…)
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A Cleaner Act
Wednesday, August 22nd, 2007
It looks like Boston Harbor will get much cleaner because federal, state and local officials said they expect to have a no-discharge plan in place by Memorial Day 2008. This means boaters can no longer dump treated head waste into the water. (Read More…)
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Why do Americans work so hard?
Friday, August 10th, 2007
A French industry executive once posed this question during a symposium I attended in conjunction with a boat show. She wondered if Americans’ lack of leisure time was a big stumbling block to boating in the United States. (Read More…)
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Words to avoid
Wednesday, August 8th, 2007
Hi all. I’ve been lurking on the Soundings Trade Today site and reading Wanda’s insightful marketing blogs for sometime and thought I’d regularly add my 2¢ to see if we can all benefit more from this section. Especially in light of the fact that we’re all in the same boat, trying to make the best of our advertising resources in light of a low performing marine marketplace. (Read More…)
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Fractional ownership
Thursday, August 2nd, 2007
I had dinner the other night with a busy industry executive who said something interesting. He has the money to buy a boat, but questioned why he’d make that investment when he’d probably use it once or twice. (Read More…)
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