Archive for January, 2007

Customer Service
Tuesday, January 30th, 2007

Customer Service is one of the biggest and most important issues facing our industry today. And here is the problem with that statement. (Read More…)

Fuel Efficiency on the Water
Thursday, January 25th, 2007

Fuel consumption and saving money is a hot topic. Global unrest, weather, energy supplies and the over-all economy are all weighing heavily on the price you pay at the pump and fuel dock. (Read More…)

Improving your dealer network
Tuesday, January 23rd, 2007

For most boat builders, they can make a great product, but it’s crucial to have the right dealer network in place to properly market and sell that product to the public. (Read More…)

The Necessity of Comprehensive Marine Warranties
Thursday, January 18th, 2007


 You’ve had numerous discussions with your friends and family. As an educated consumer, you’ve shopped around for weeks comparing different boat brands and prices. You’ve made the decision to purchase a new boat, and then the wind gets taken out of your sails when you discover all the items that aren’t covered under your “so-called factory warranty”.  (Read More…)

Jacobs says Brunswick’s strategy is flawed
Tuesday, January 16th, 2007

I am outlining some of my thoughts and candid views regarding the recreational wholesale and retail boating market (Read More…)

Biggest Industry Challenge for 2007
Tuesday, January 9th, 2007

The biggest challenge for the upcoming year and years to come centers around growing boating and the lifestyle.  I think as an industry we need to allocate as much time and as many resources in keeping the boaters we do have versus focusing too heavily on bringing new individuals into boating.  (Read More…)

Are dealer/manufacturer agreements Grow Boating’s 800-pound gorilla?
Friday, January 5th, 2007

As a member of both NMMA and MRAA who’s worked with dealers and boat builders for more than two decades, I understand the needs, wants and concerns on both sides of the fence. (Read More…)

Don’t forget the independents
Thursday, January 4th, 2007

In the last two years dealers have made great strides in bringing the consumers back into the independent marine dealers’ stores and  marinas.  (Read More…)

No access, no boating
Wednesday, January 3rd, 2007

Water access - I’m glad to see industry media attention being paid to water access. It’s not as emotional an issue as “Take Me Fishing,” but it’s just as important to boating. (Read More…)

Mandatory Boater Education: The Devil is in the Details
Wednesday, January 3rd, 2007

Who isn’t in favor of having more knowledgeable, better informed boaters on the water?  To oppose that is a little like being against motherhood, apple pie and the American flag. But California is now approaching an important cross-roads for future recreational boating. (Read More…)

Dealer lobbies for MRAA
Wednesday, January 3rd, 2007

I have strong feelings about the lack of participation by marine dealers in the Marine Retailers Association of America.   (Read More…)

Coastal zone management is godsend for boaters
Wednesday, January 3rd, 2007

Many boaters are not familiar with the term Coastal Zone Management (CZM) or what it can do for boating. CZM is a joint federal/state effort to oversee the use of a land corridor adjacent to water. It was created in recognition of the primal human need for water access — almost as strong as an animal’s need for water. (Read More…)