First – my husband and I would never have even thought about motorcycling had my good friend Jim Krueger of Mainship not given me that fateful and phenomenal spin on his Harley. As I considered the impact of his referral on my life, I couldn’t help but apply it to our market. (Read More…)

Recently, I asked those who are boaters or cover boating on my list of e-mail writers if they knew what marina or dock gas was costing these days. I  had a quick response, so thanks very much. Keep in mind this is an extremely unscientific poll. (Read More…)

The United States Power Squadrons issued a position statement opposing a recent federal court ruling in California that could open the door to mandatory discharge permits for all recreational boats nationwide. (Read More…)

It is National Safe Boating Week and we at the Personal Watercraft Industry Association would like to remind you that all of us – no matter what type of vessel you may operate – are responsible for safety on the water.  (Read More…)

I want to share a story, which really grabbed my attention.

It comes from the International Federation of Boat Show Organisers, of which the National Marine Manufacturers Association is a founding member.

I was impressed with the group’s ground-breaking initiative to create a Code of Excellence, designed to enhance the quality of boat shows. (Read More…)

While eating my fresh fruit cup for breakfast at the American Boating Congress I listened to Samuel Rauch, a government official from NOAA fisheries, talk about new catch levels, which will prevent overfishing.

(Read More…)

What happened to the days when passionate people stood up and made their voices heard? (Read More…)

I think we all need to agree that our Web site shouldn’t be looked at as just an advertising tool, but instead should be treated in the same way as a real storefront dealer.
The exception is that the online location has no property taxes, no electric bill to pay and no building to clean.  It is still, however, a storefront.  If we all agree to this premise then we need to consider how and why we operate it differently than our brick-and-mortar stores. (Read More…)

You forecast future demand of products and services.  Your business model is based on these forecasts.  But have you ever stopped to determine the accuracy of your demand forecasts?  (Read More…)

Soundings Trade Only is making a big push for its digital edition. Consumer boating magazines are being sold off to media conglomerates with economies-of-scale in an effort to keep them alive. (Read More…)