Introductions to boating could lead to sales
Wednesday, May 30th, 2007
First – my husband and I would never have even thought about motorcycling had my good friend Jim Krueger of Mainship not given me that fateful and phenomenal spin on his Harley. As I considered the impact of his referral on my life, I couldn’t help but apply it to our market. (Read More…)
Gas pains at the pump?
Friday, May 25th, 2007
Recently, I asked those who are boaters or cover boating on my list of e-mail writers if they knew what marina or dock gas was costing these days. I had a quick response, so thanks very much. Keep in mind this is an extremely unscientific poll. (Read More…)
USPS opposes vessel dicharge permits for recreational boats
Thursday, May 24th, 2007
The United States Power Squadrons issued a position statement opposing a recent federal court ruling in California that could open the door to mandatory discharge permits for all recreational boats nationwide. (Read More…)
You can prevent boating accidents…here’s how
Tuesday, May 22nd, 2007
It is National Safe Boating Week and we at the Personal Watercraft Industry Association would like to remind you that all of us – no matter what type of vessel you may operate – are responsible for safety on the water. (Read More…)
Boat show attendance
Thursday, May 17th, 2007
I want to share a story, which really grabbed my attention.
It comes from the International Federation of Boat Show Organisers, of which the National Marine Manufacturers Association is a founding member.
I was impressed with the group’s ground-breaking initiative to create a Code of Excellence, designed to enhance the quality of boat shows. (Read More…)
Annual catch limits
Thursday, May 10th, 2007
While eating my fresh fruit cup for breakfast at the American Boating Congress I listened to Samuel Rauch, a government official from NOAA fisheries, talk about new catch levels, which will prevent overfishing.
No room for apathy
Thursday, May 3rd, 2007
What happened to the days when passionate people stood up and made their voices heard? (Read More…)
Managing the 24-hour online showroom like brick-and-mortar stores
Friday, April 27th, 2007
I think we all need to agree that our Web site shouldn’t be looked at as just an advertising tool, but instead should be treated in the same way as a real storefront dealer.
The exception is that the online location has no property taxes, no electric bill to pay and no building to clean. It is still, however, a storefront. If we all agree to this premise then we need to consider how and why we operate it differently than our brick-and-mortar stores. (Read More…)
How Accurate are Your Demand Forecasts?
Tuesday, April 24th, 2007
You forecast future demand of products and services. Your business model is based on these forecasts. But have you ever stopped to determine the accuracy of your demand forecasts? (Read More…)
Where are you spending your marketing dollars?
Thursday, April 19th, 2007
Soundings Trade Only is making a big push for its digital edition. Consumer boating magazines are being sold off to media conglomerates with economies-of-scale in an effort to keep them alive. (Read More…)