You’re running a business in the marine industry and being dragged in many directions every day, watching market trends, managing employees, enhancing current models and launching new products.
I recently got back from the Miami International Boat Show, and I’m still catching up on sleep and getting caught up on work. Still, it seemed like a good time for reflection on the event, so here are a few of my random thoughts:
Ask the Average Joe walking down the street if he can afford to buy a boat and he’s likely to say, “No.” Boats, he may say, are a luxury item only to be enjoyed by the rich and famous, not the average, middle-class American.
It occurred to me the other day I haven’t touched a snow shovel in a year; an odd winter in New England. It is cold, though, another reason to pack my polo shirts and fly down to the Miami International Boat Show next week. Are you going too? What are you expecting to find?
More often than not I side with the environmental groups because I want to breathe fresh air and keep out of harm’s way from the thousands of contaminants that find their way on our land and in our waterways. But here’s one time I do take a huge exception with the environmental advocates.
I often ponder the products that have come to market and continue to come to market – reading labels, looking at their chemistry. This is not something I do because I’m in the business, nor am I a chemist. However, I do use common sense. Many products have come to market in the past 5+ [...]
Customer Service is one of the biggest and most important issues facing our industry today. And here is the problem with that statement.
Fuel consumption and saving money is a hot topic. Global unrest, weather, energy supplies and the over-all economy are all weighing heavily on the price you pay at the pump and fuel dock.
For most boat builders, they can make a great product, but it’s crucial to have the right dealer network in place to properly market and sell that product to the public.
You’ve had numerous discussions with your friends and family. As an educated consumer, you’ve shopped around for weeks comparing different boat brands and prices. You’ve made the decision to purchase a new boat, and then the wind gets taken out of your sails when you discover all the items that aren’t covered under your “so-called [...]
I am outlining some of my thoughts and candid views regarding the recreational wholesale and retail boating market
The biggest challenge for the upcoming year and years to come centers around growing boating and the lifestyle. I think as an industry we need to allocate as much time and as many resources in keeping the boaters we do have versus focusing too heavily on bringing new individuals into boating.
As a member of both NMMA and MRAA who’s worked with dealers and boat builders for more than two decades, I understand the needs, wants and concerns on both sides of the fence.
In the last two years dealers have made great strides in bringing the consumers back into the independent marine dealers’ stores and marinas.
Water access – I’m glad to see industry media attention being paid to water access. It’s not as emotional an issue as “Take Me Fishing,” but it’s just as important to boating.
Who isn’t in favor of having more knowledgeable, better informed boaters on the water? To oppose that is a little like being against motherhood, apple pie and the American flag. But California is now approaching an important cross-roads for future recreational boating.
I have strong feelings about the lack of participation by marine dealers in the Marine Retailers Association of America.
Many boaters are not familiar with the term Coastal Zone Management (CZM) or what it can do for boating. CZM is a joint federal/state effort to oversee the use of a land corridor adjacent to water. It was created in recognition of the primal human need for water access — almost as strong as an [...]