I was on a boat ride the other night and a couple told me about all the enjoyment they received with their boat and how their boat was the vacation spot for their family when the kids were younger. Weekends and summers were always spent on the boat. (Read More…)

There is a big concern going on at this time about sales being down in the boating industry.  There are a variety of factors that are reported to be contributing to this concern. Regardless of floor traffic being up, down or flat there is one single common denominator that remains – without salespeople understanding what constitutes a professional understanding of selling the likelihood of a sale commencing is drastically reduced.  All the kings men and all the kings horses cannot mend a broken sales process. (Read More…)