A View from Here

Bill's Sisson's weekly Trade Only blog

Spousal conversion

Boating industry poobahs (not me) held a meeting at the Miami Boat Show in February and I understand the hot topic was women. It’s not what you think.

Where are the TV boat commercials

Lately, I’ve been seeing a lot of TV commercials touting the new cars, their prices and monthly payments. I appreciated seeing the monthly prices; a concept the boating industry should adopt.

Words to avoid

Hi all. I’ve been lurking on the Soundings Trade Today site and reading Wanda’s insightful marketing blogs for sometime and thought I’d regularly add my 2¢ to see if we can all benefit more from this section. Especially in light of the fact that we’re all in the same boat, trying to make the best [...]

Fractional ownership

I had dinner the other night with a busy industry executive who said something interesting. He has the money to buy a boat, but questioned why he’d make that investment when he’d probably use it once or twice.

Linking boat sales to marketing boater education

My last two Trade Only marketing columns have chronicled and championed my personal motorcycling “learn to ride” experience that ultimately led to the sale of two Harleys in a short window of time. Through this amazing experience, I’ve become a vocal advocate for this concept and believe we are missing the boat and quite literally [...]

Boating brand image

In my August Trade Only marketing column, I proposed that we seriously consider boating’s overall brand image. When you think of boating, what should be the first image that comes to mind?

Introductions to boating could lead to sales

First – my husband and I would never have even thought about motorcycling had my good friend Jim Krueger of Mainship not given me that fateful and phenomenal spin on his Harley. As I considered the impact of his referral on my life, I couldn’t help but apply it to our market.