It’s time to kick things up a notch.

Economists are talking about the “R” word. The Federal Reserve’s move to cut the rate by a half point may not derail the nation’s tumble towards recession as a result of the housing crisis. Even former Federal Reserve chairman Alan Greenspan says the central bank’s move may not be enough to move the glut of unsold newly constructed homes.

What do we, as an industry, do? We look at our businesses and do it better. (Read More…)

I think we all need to agree that our Web site shouldn’t be looked at as just an advertising tool, but instead should be treated in the same way as a real storefront dealer.
The exception is that the online location has no property taxes, no electric bill to pay and no building to clean.  It is still, however, a storefront.  If we all agree to this premise then we need to consider how and why we operate it differently than our brick-and-mortar stores. (Read More…)