A template for boatbuilders
Thursday, April 30th, 2009
I’ve always been amazed at how often nothing short of a crisis is needed to produce changes that logically should have happened outside the context of desperate times. Case in point: Brunswick’s announcement last week that it will move the intro date for 2010 models to September (the industry standard at one time). (Read More…)
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Time to push back, hard!
Tuesday, April 28th, 2009
Ethanol manufacturers (54 of them) have formed a lobbying organization called Growth Energy that has filed a petition with EPA to permit an increase in the ethanol content of gasoline from 10 percent to 15 percent (E10 to E15). It’s now time for the marine industry and all boat owners to push EPA to deny Growth Energy’s petition! (Read More…)
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“Never waste a good crisis!”
Thursday, April 23rd, 2009
Israel’s Prime Minister Benjamin Netanyahu said it: “Never waste a good crisis.” If you know anything about Netanyahu, a decorated soldier in the Israeli Army, you would likely assume he was referring to some incident in Israel. He was not. (Read More…)
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Alaska dealers get major legislation
Tuesday, April 21st, 2009
Alaska. It’s the state with the most coast line . . . the most salmon . . . and now, perhaps, the most interesting legislation affecting manufacturer-dealer relationships. (Read More…)
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Who’s online?
Thursday, April 16th, 2009
“It’s a man’s world” . . . or so the saying goes. Maybe it was, but it’s doesn’t seem so anymore. According to the U.S. Census Bureau, it’s estimated that men will soon be in the minority. Specifically, between 2008 and 2013, males will account for just 49 percent of the nation’s population! (Read More…)
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New free tools are must for every dealer
Tuesday, April 14th, 2009
Those of you who regularly read this blog know of my disappointment that the “Discover Boating” national ad campaign was dry docked this winter, a victim of the current economy. I believe in that program and look for it to come back ASAP! (Read More…)
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As predicted, ethanol rears its ugly head again
Thursday, April 9th, 2009
How things can change! Less than a year ago, gasoline prices were soaring and so were the fortunes of the corn-based ethanol producers. In addition, the Bush administration had just mandated a steady increase in the annual production of ethanol to 36 billion gallons per year by 2022. If you were a corn farmer or ethanol refiner, you were as happy as a suntan lotion salesman in a nudist camp. (Read More…)
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Lessons in shooting yourself in the foot
Tuesday, April 7th, 2009
Oh, oh! Seems there’s been a slight miscalculation on the financial sector bailout plan. Go figure! According to the March report from the Congressional Budget Office, we taxpayers will have to cough up about $167 billion more than originally announced. (Read More…)
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Too many Web sites are too confusing
Thursday, April 2nd, 2009
In this day and age, almost all dealers have a Web site working for them, or should have. After all, it’s an important 21st century vehicle for stimulating business. Or, is it? (Read More…)
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