Archive for March, 2009

Time to be legislatively aggressive
Tuesday, March 31st, 2009

Boat sales may not, yet, be rockin’ in the Wolverine State, but the Michigan Boating Industry Association is steppin’ out when it comes to the pursuit of favorable legislation for its members. (Read More…)

Loss of the dean of show producers
Thursday, March 26th, 2009

I want to talk about someone who is among those in our industry I most admired. Indeed, I was also proud to call him a friend. (Read More…)

Positive signs offer encouragement
Tuesday, March 24th, 2009

Things are still ugly out there, of course. But, when we look for some positive news these days, seems we can find some. And, I think we’re finding it more often now, and that encourages me. (Read More…)

Marketing is still possible in tough times
Thursday, March 19th, 2009

There are no dealers who have escaped the turmoil of the current economic downturn. As a result, it’s pretty safe to assume most dealers have made substantial, if not total, cuts in their marketing budgets. It seems there must be some law that says when cash flow is tight, budgets for marketing are the first to get the squeeze. (Read More…)

Pressing for a share of help
Tuesday, March 17th, 2009

The marine industry is putting on a full-court-press to get assistance from Washington that will unlock floorplan and consumer credit, even while President Obama announced yesterday the freeing up of billions for small business. (Read More…)

Good time for morale boosters
Thursday, March 12th, 2009

Feel like you’re up to your butt in alligators? As the owner or manager of a dealership or marina in this economic climate, the old gag — “It’s lonely at the top, but you eat better” – may apply to you (and I can’t be sure about the “eat better” part these days!). (Read More…)

Time to get ‘mad as hell’
Tuesday, March 10th, 2009

Having trouble keeping track of the trillions supposedly flowing from Washington to “help” us? Me, too. Why there’s TARP I and TARP II, the huge Stimulus package, the giant Budget, the grand Porkulus appropriation bill and who knows what else. And, now, along comes TALF! (I think I hear Abba singing “Feel the beat of the tambourine.”) (Read More…)

‘Simplifier’ paradigm favors utility and affordability
Thursday, March 5th, 2009

Almost overnight, people stopped spending the way we’d come to know. For the past 30 years, as the U.S. economy was generally growing, so did our appetite for buying everything in sight! But late last summer there was an abrupt reversal. Since then, even the “wealthy” have cut back on their buying. (Read More…)

‘Choice overload’ in boats should end
Tuesday, March 3rd, 2009

If we can wish for anything good to come from this deep recession, it should be less boats! No, I’m not talking about less boat sales, just a lot less models. (Read More…)