Good news from Washington
Tuesday, April 29th, 2008
We would all like to hear some good news these days. And when I say there’s “good news from Washington,” I’ll bet you’re thinking I’ve smoked some bad stuff! But the truth is in the last few days boating has received some good news from Congress. (Read More…)
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Fuel will be an issue this summer
Thursday, April 24th, 2008
In recent years, we speculated that gas price wouldn’t have a serious negative impact on boating activity until it reached the fairy tale $4.00 gallon. We believed our customers were primarily concerned with gas availability, not price; that boaters would pay $3.00 or $3.50/gallon and keep boating. (Read More…)
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MMA addresses major concern of women
Tuesday, April 22nd, 2008
Kudos to the Marine Marketers of America (MMA) for identifying a growing problem for women in boating and creating a program that could help dealers address it. (Read More…)
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Staging can help sell boats
Thursday, April 17th, 2008
In the last year or so, I’ve spent a lot of time fishing the Tampa Bay area. On my way to our boat at the Harborage Marina in downtown St. Petersburg, I pass two dealerships less than 1/2-mile apart, both with excellent frontage on the main highway. (Read More…)
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RFA fights for recreational anglers
Tuesday, April 15th, 2008
It appears politics is outgunning science and common sense when it comes to fishing regulations these days. Enter the Recreational Fishing Alliance (RFA), an organization worthy of boating industry support as it advocates in Washington and elsewhere for the nation’s recreational saltwater anglers. (Read More…)
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Creativity can draw them to the showroom
Thursday, April 10th, 2008
On Tuesday I accused the media of relentlessly playing on people’s fears, and I tried to be convincing that we’ve got to resist being dragged down to low expectations and complacency. Nyla Deputy commented, asking the pointed question: “…if there is no traffic coming in the door, isn’t it a little hard to sell a boat?” (Read More…)
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Ignore the “Panic du Jour!”
Tuesday, April 8th, 2008
Every day, the news is filled with one crisis or another, real or imagined. Television networks prepare frightening stories to get ratings while magazines and newspapers flash alarming headlines to spur newsstand sales. The result: people’s expectations get lowered and their fears elevated by the media’s relentless negative skew. (Read More…)
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Great Lakes boaters want to keep their water
Thursday, April 3rd, 2008
Ohio’s Lt. Governor, Lee Fisher, tossed Great Lakes boating interests a curve this week when the Toledo Blade reported Fisher said the Great Lakes might divert its water to other parts of the country in the future. Preventing the diversion of Great Lakes water has been a major objective of boat owner organizations, the boating industry and many similar groups in the 8 states that surround the Lakes. (Read More…)
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Unprecedented new dealer agreements for 2009 model year
Tuesday, April 1st, 2008
Attention all dealers! It has finally happened. The industry’s leading manufacturers have just announced they will provide all dealers with unprecedented new dealer agreements for the 2009 model year. (Read More…)
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