NMMA’s President Thom Dammrich said it best when he told a crowd at MAATS: “This is the most threatening issue to our industry since the luxury tax!” I agree. But, I’m concerned. Is anyone listening and, most important, is anyone moved to action? (Read More…)

Late last November, the NMMA recognized 56 boat and engine manufacturer members for their excellence in customer satisfaction (CSI). As you might expect, a group so large included many, if not most, of the major boat and engine lines in our industry. (Read More…)

Could a name we use to label someone actually reveal our attitude toward them? I think it can. Could it send, unintended, a negative message? Probably. (Read More…)

I was sitting in my dentist’s chair last Monday morning. I’m listening to the whine of his drill that reminds me of the sound of a Japanese motorcycle. He’s the kind of dentist that must think ‘if he keeps talking to me while he’s drilling, I won’t notice when he hits my tooth’s nerve’ as he inevitably does.  (Read More…)

I have always been puzzled when I’ve arrived in Las Vegas to attend the annual Marine Retailers Association of America (MRAA) Convention. It is, after all, one of the largest gatherings. So why, then, don’t more dealers attend? (Read More…)

Hello and Congratulations. . . By coming to this website I am declaring you a charter member of our all-new DEALER OUTLOOK blog and I’m delighted you’re here at our official Kickoff-Day Party!

I’m also excited about being selected as the Moderator and I’m anxious to get this blog established, the first dedicated Dealer blog in our industry. As I see it, this will be a dependable place where you will find issues of importance to the boating industry, in general, and effecting retail dealers, in particular. (Read More…)