Social media is a great place to post photos of one’s cat, announce a kid is potty-trained or get a thumb workout clicking “Like” and “Follow.” But, for a boat dealer, getting involved with social media can suck up a lot of work hours. And that begs the question: is social media worth the time […]
“Your shows are expensive and a pain in the ass. But the only bad show would be the one I’m not in.”
I’ve been waiting to write this kind of New Year’s blog for too many years. But the time is clearly here.
The delete option is the most used key on my computer. If an email subject line is not something I’m looking for or it doesn’t grab me in a second, voila, delete!
Don’t tell people who you are; show them who you are. Such advice might be more relevant in today’s overcrowded cyber-world than ever before, because showing people your company values is what can ultimately set you apart.
Concern about weak Black Friday sales and whether they might indicate the economy is slowing was misleading. That’s because the actual November retail sales results released last week beat expectations.
Seeing a dealership from the viewpoint of a customer isn’t easy and won’t always come naturally. But it’s worth it, suggests Micah Solomon, a customer experience consultant, speaker and the bestselling author of “High-Tech, High-Touch Customer Service.”
Marine dealers located in the Gulf of Mexico region affected by the disastrous 2010 BP oil spill need to know they’re now eligible for damage claims from the Deepwater Horizon Economic and Property Damages Settlement Agreement.
An inspector from the Occupational Safety and Health Administration walks into a dealership and asks to see the required posted notices to all employees. Regrettably, some aren’t there, others are out of date. That will be a $7,000 fine (per occurrence) for non-compliance, the man from the government says.
You’ve gotta love the fact that consumers are paying much less for gasoline and, therefore, have more cash to spend. It’s better for the economy than any government stimulus program and it bodes well for the marine industry.
In the marine industry, we talk about competing for the discretionary dollars with golf, RVs and so on. But have we ever considered video games?
Seeing no gain of yardage in the ethanol game, the Environmental Protection Agency “quick kicked” by announcing it will further delay, until sometime in 2015, a determination of the quantity of ethanol required to go into the nation’s gas supply for 2014.
With just one major fall in-water show left this year — the Dec. 4-7 St. Petersburg Power & Sailboat Show — discussions centered on expectations for the industry’s winter shows at the meeting of the National Marine Trades Council last weekend in Orlando, Fla.
If reports from more than a dozen marine trade associations from around the country are any indication, efforts are in high gear to pursue favorable legislation for the marine industry.
As the lame-duck session of the 113th Congress that has raised accomplishing nothing to a high art gets under way, the Advisory Council of Marine Associations will tackle a wide-ranging agenda at its annual meeting this weekend in Orlando.
I usually pass up reading articles that are mostly numbers … except if they’re numbers that show that our industry is climbing out of the deepest hole in our history. And that’s exactly what numbers from the Marine Industries Association of South Florida, Discover Boating and the Marine Retailers Association of the Americas are showing.
Boat dealerships are small businesses and we should point with pride to that fact. It’s also reason enough to participate in Small Business Saturday, which is coming up on Nov. 29.
In what appears to be a contradiction, gasoline prices are plummeting while funds from gasoline sales going into the Sportfish & Boating Trust Fund are rising. And that’s good for boating.
Let us pray for common sense.
There are more new programs added to this year’s Marine Dealer Conference & Expo and Lenny Rudow’s workshop on “Shooting and Editing Boat Walk-Through Videos” has got to be at the top of the list.
I know it’s not even Halloween yet. But thoughts need to turn to mistletoe and holly now, lest the opportunity to profit from the big Christmas selling season passes us by.
They might not seem to go together, but the increase in home equity lines of credit and the surge in pickup truck sales bode well for the future because boat sales track with both.
The drones are coming to a lake near you … and they’ll be watching.
There likely aren’t two things that concern retail dealers more than developing a successful lead management process and determining when it’s good to raise prices. Both should be on the radar.
Need something to charge you up today? Check out these success stories:
Mayors from 20 Great Lakes cities in both the U. S. and Canada converged on Chicago recently seeking answers to the growing algae problems plaguing the lakes, particularly Lake Erie, but a real threat to waterways throughout the region.
“Tide Rises for Boat Industry” is the headline in the Tampa Bay Times, clearly capturing the energy and expectations of exhibitors and attendees as IBEX wraps up today.
There’s encouraging news worth noting on two fronts — a rising consumer confidence index and recognition for the industry’s ongoing Discover Boating campaign.
“The key is not the will to win. Everybody has that. It’s the will to prepare to win that is important.” – Former Army, Indiana and Texas Tech men’s basketball coach Bob Knight.
Getting a “no” can be good or bad. Just look at the People for the Ethical Treatment of Animals or the Federal Reserve Board.
I turned on the TV in Chicago last night and what did I see? It was a well-done Go RVing commercial. Here I am, I thought, in the nation’s second-largest market and I see the RV industry appropriately hitting it with a slick message. And I’m immediately ticked.
A $100 discount for registration to the 2014 Marine Dealer Conference & Expo in Orlando, which runs Nov. 16-19, ends this Friday. But, savings aside, the real question is: why haven’t you registered?
A shout-out to Nautique president and CEO Bill Yeargin for stepping up to a deal with CBS as the title sponsor of the Nautique U.S. Open of Water Skiing.
After an amazing breakthrough show last year with a 44 percent attendance increase, the Tampa Boat Show continued to set a good pace, albeit with an attendance increase last weekend that’s back down to more earthly growth.
We’ve always heard that “the customer is always right.” Why, if I look back at old blogs, I undoubtedly wrote those words, too. But when I did, I was wrong. The customer isn’t always right — or good for business.
By now we’re all aware that the economy grew by a healthy 4.2 percent in the second quarter (April-June) topping early predictions and strongly suggesting growth is picking up speed.
Answering the growing calls for more boater education, the United States Power Squadrons and BoatUS Foundation Wednesday released their newest online educational offering called “Weather for Boaters.”
I don’t normally see a drop in boat show attendance as a good thing, but to assume it’s not in this case would be a mistake.
Now’s your chance to make one of your customers or boating friends a star of Discover Boating. And read on to find out why Generation X is a demographic that should make a great marketing target.
If you’re like me, you’ve assumed that IBEX, the International BoatBuilders’ Exhibit & Conference, is just for boatbuilders. Maybe that’s been the case in the past. But another serious look at this year’s IBEX is in order because dealers can benefit from the many changes slated for the Sept. 30-Oct. 2 event being held in […]
Wisconsin warned boaters and swimmers that there’s blue-green algae in their lakes. Toledo, Ohio’s recent “don’t-drink-the-water” was a national disgrace. People who touch or ingest water containing it (microcystin toxin) can become sick. Certainly not a climate in which we can grow boating. Is it time, then, for the marine industry to take a page […]
Some say it’s just about red snapper fishing in the Gulf of Mexico. But the truth is it goes much deeper and will set a dangerous precedent for all saltwater anglers and the dealers who sell them their boats.
Arguably, the Internet decreased face-to-face communications and caused serious changes in the way we socialize with friends and family. We don’t call; we text or email or post on Facebook. But if we assume the hours spent on the Internet are at the expense of friends and family, it appears we could be wrong.
With the industry’s long list of fall boat shows opening Thursday at the Progressive Michigan City In-Water Boat Show near Chicago, organizers are making changes that will cause thousands of visitors to pass through their gates around the country.
Two good ideas today come from our industry’s Discover Boating campaign and from a successful marketing concept in the restaurant business.
It’s a conundrum.
When it comes to selling boats to women, we’re not getting it done. At least that’s one conclusion I got from the excellent feature entitled “Band of Sisters” in the July issue of Soundings Trade Only by associate editor Reagan Haynes.
In Chicago, it is said, dead people still vote. But until now, I didn’t realize Chicago could be the seat of brain-dead office holders.
The three largest in-water boating expositions held annually on the Great Lakes have worked together to set dates that avoid conflicts and make it more convenient for exhibitors that traditionally display in each event.
We can always learn from good events. So when they occur, they’re worth noting.