How do you gain new prospects? The simple answer is: Get in front of them.
If you have a social media marketing program and can’t nail down its ROI, you’re not alone.
I watched baseball’s All-Star Game Tuesday night and, while I enjoyed seeing so many of this year’s top ball players, I was most impacted by the pause in the game when everyone stood up to hold a card with the name of someone for whom they were “Standing Up To Cancer.”
When boaters won’t use their boats because they refuse to plow through guacamole-thick green gunk, it’s a threat to our industry.
“Fishing boat sales in Florida plummet.” That’s a headline I hope never to write, but it’s a very real possibility for dealers who sell fishing boats if anti-fishing interests succeed in plans to deny us access to large areas along Florida’s coast.
Due to a technical problem, please click here to be redirected to the July 28 Dealer Outlook blog “Is there a middle class in our future?” Bernice McArdle is ending an outstanding 16-year career with the National Marine Manufacturers Association in which she has served in multiple key positions. While her list of accomplishments is […]
Ah, the Fourth of July holiday weekend. Gotta love it.
These days, any marketer can throw up a tweet with a hashtag, post a blog or tag something on Facebook. But a successful marketer knows that email is still the best way to reach out.
If you follow Dealer Outlook, you already know I’m a big believer in our industry’s Discover Boating campaign. And when I see multiple morning segments on the nation’s No. 1 cable news network touting how great boating is, it reminds me most dealers probably don’t see the continuous work the Discover Boating team does to […]
My name is Norm and I’m addicted . . . to my smartphone.
A boat show by any other name is still a boat show. But it should be called what it is.
If you think the matter of the new overtime rules or the amount you pay as a retailer in swipe fees are all finally settled, think again. There’s a move in Congress against the new overtime rules (do I hear applause?) while the reductions in swipe fees might go out the window (boos and jeers).
“How’s your job going?” I asked a young member of my church.
The announcement last week that registration is now open for the 2016 International BoatBuilders’ Exhibition & Conference should resonate with both dealers and manufacturers for two reasons.
The opposition to a proposal to shut out boaters and anglers from up to 30 percent of a coral reef tract drew heavy fire on both coasts of Florida on Wednesday — and it should.
With Memorial Day weekend in our wake, my eyes turn to supporting industry veteran Phil Dyskow for appointment to the Gulf Fisheries Management Council and a look at the recently announced Boat Bash plans for Chicago.
These days, dealers face a time-consuming process in selecting what marketing media to use to acquire new customers. Technology keeps growing that list with each outlet possessing unique characteristics, though not all would likely be effective.
We’re in the middle of National Safe Boating Week (May 21-27) and, sadly, many dealers ignore it or, at best, just throw up a safety poster somewhere in the showroom. It shouldn’t be that way.
It hasn’t been a good week if you’re a believer that businesses are already overburdened with regulations and that the potential for our customers to misfuel their boats with E15 is becoming more alarming.
Marine dealers — at least those who are good at digital marketing — use the web frequently these days. However, the web was built on words and today’s Internet is built on video.
On Tuesday, I blogged about millennials as a target market and all your comments were notably right on point.
It’s official. Millennials, those 18-to-34-year-olds, now exceed baby boomers as the nation’s largest population group. It’s a demographic that boating needs to attract if we’re to see serious growth in the foreseeable future.
“There were gray skies, cool temperatures, brisk northeast winds off a cold Lake Erie and some unwelcomed showers, but the boat show was very upbeat, well attended and brought in ready buyers,” says Tom Mack of South Shore Marine in Huron.
“Ignoring customers’ discomfort, whether it’s explicitly expressed or latent, brings the substantial danger of people turning away from your offering at the first sight of a better alternative.”
Every marine dealer, marina operator and service supplier should be a member of their state and/or local marine trade association. The positive return on the extremely low dues investment is always a hands-down good deal.
With the Catawba Island (Ohio) Boat Show starting off the Great Lakes boating season this weekend, dealers everywhere should be encouraging their customers to make plans to do more cruising, fishing and enjoying more days on the water than in many recent years. And especially for those planning to cruise, dealers can recommend a new […]
The National Park Service turns 100 years old this year and it’s inviting everyone to join the centennial celebration. But I also find it a time to voice disappointment in the National Park Service’s lack of support for increasing boating activity.
Another of the industry’s most accomplished show producers, Joe O’Neal is retiring.
It was Disney night this week on ABC’s “Dancing With The Stars.” As I watched the competition unfold to all-Disney music, I couldn’t help thinking about how the Recreational Boating and Fishing Foundation’s alliance with Disney World is going. Turns out it’s going strong.
We’re confronted with them every day and everywhere: retail reference prices flashing on everything from boots to boats. But a question worth asking is: do reference prices really provide consumers with any informational value and, if so, how?
I once had an opportunity to go behind the scenes in Orlando, Fla., with the Disney Institute to observe firsthand how Disney methodologies are executed at Disney World and I have always considered Disney the model of the good customer experience … or is it good customer service?
We paid the cheapest quarterly gas prices in 12 years during the January-March quarter of 2016 and it’s fueling expectations that boats will see much more running time during this boating season. Meanwhile, ethanol continues to be a curse on boating and we might just be losing the war against it.
If you missed Tuesday’s blog, it was a look at a University of Michigan Water Center study that found not enough is being done to curtail massive farm runoff, specifically phosphorus, which is known to be the overwhelming cause of widespread algae blooms in many of the nation’s lakes and waterways.
Let’s use poop for fuel instead of choking the nation’s lakes with algae growth.
A lot is being written these days about unmanned cars hitting the road — or each other as the case might be. But how about the possibility of boaters dodging unmanned ships?
Dogfish might be a species shunned by recreational anglers these days, but the introduction of “nuggets of dogfish” to the marketplace could be a harbinger of things to come in the world of angling.
The boating and fishing industries enjoy $600 million in support from the Sportfish Restoration and Boating Trust Fund and every time it comes up for renewal in Congress we lobby hard for its continuation. Fortunately, the trust was reauthorized for five years late last year.
The recent spike at the pump notwithstanding, low gas prices appear to have helped last weekend’s Spring Boating Expo near Detroit and gas will predictably stay low this summer, according to Gas Buddy.
As a dealership owner or manager, you recognize that a service failure might not be your fault, but when it happens it becomes your problem. Moreover, it can be a forever event. Here’s an example of just what I mean.
In less than three months, you could be receiving some 2017 model-year boats. That’s because President Obama signed the Coast Guard Authorization Act of 2015 and it included an unprecedented model-year change that will impact every dealer.
The Florida state legislature will set a terrible anti-boating precedent with an expected vote sometime today on a bill (HB 1051) banning overnight anchoring in selected areas. All Florida boating interests should oppose the action right now.
As Cuba opens up to limited travel opportunities, it’s no surprise that the marine industry’s first lady of fishing, Betty Bauman, is set to lead a group to fish the island’s waters.
It’s what most digital marketing experts are saying — your message has got to be mobile in today’s marketplace.
The Progressive New England Boat Show ran strong right out of the gate and at least one expert sees low oil prices leading to a boom in consumer spending this spring.
It never ends: the need for recreational boating to be engaged in Washington through lobbyists and special events like the American Boating Congress in May is still strong.
A great leader is someone who redefines the measure of success.
MIAMI — Manning the Discover Boating center at the Progressive Miami International Boat Show surely reminds me that Hispanic families like boating and that they are an important target market for boating’s future growth.
It’s hard to believe, but it’s here. After talking about it for the last 12 months, we’re about to see industry history made with the Thursday opening of the new Progressive Miami International Boat Show at the new Miami Marine Stadium Park & Basin.
A new campaign promoting more ethanol (should be called moonshine), as well as the industry’s all-important American Boating Congress, are notable today.
The U.S. Fish and Wildlife Service announced plans to “downlist” the West Indian manatee from endangered to a less-serious status of threatened and the Southwest Florida Marine Industries Association is calling on its members — and all boating interests — to support this action in public comments now.