I recall a time prior to 2008 when Discover Boating had a strong national TV campaign and it was airing a commercial with a variety of dogs aboard and the key line “Dogs love boating, too.” Not being a dog owner, I thought the theme was a stretch, at best. Well, I was wrong then […]
Here’s a tale of two states — Florida and Michigan — and the need to keep summer from ending early. One state is winning, the other is not. Both have big impacts on boating.
It’s not even Halloween and I’m already thinking Christmas? I didn’t mean to, but right next to the Halloween costumes and candy at our local Target is — you guessed it — everything from Christmas tree lights to model gingerbread houses.
Yesterday, I took my Yukon into my local GMC dealer for an oil change and to find out why my engine light was on.
If you’re like Democratic presidential hopeful Bernie Sanders who is “sick and tired of hearing about Hillary Clinton’s emails,” then you are just a likely fed up hearing about the ethanol debacle. But the announcement last week of the Smarter Fuel Future coalition’s new campaign, dubbed “Inconvenient Facts,” brings to mind the possibility that biobutanol […]
For dealers and their customers on the Great Lakes and elsewhere, a recent court ruling is reason to cheer. And, with the growing algae bloom problems still plaguing parts of many lakes, some good news is more than welcome.
Just when you thought the new EMV credit card terminals you invested in would increase safety against card fraud, the FBI says not so fast.
The possible increase in interest rates at the next Federal Reserve committee meeting Oct. 27-28 and the recent demand that the largest banks add an additional $200 million layer of capital to protect against losses got me wondering just what impact any of this news might have for marine dealers.
Walking the aisles of last weekend’s Progressive Tampa Boat Show, I came upon the Progressive Insurance exhibit and I was struck by the genuine value that was being added to the overall show by this sponsor.
Dealers who have gone the extra mile to offer a 401(k) plan to their employees now face potential long-term responsibilities because of a recent Supreme Court ruling.
The Volkswagen scandal unfolding daily around the world is, at the very least, a wakeup call to businesses that breaking trust with customers can spell disaster. As expected, lawyers in Florida (and likely other places) have already filed suits on behalf of a customer and are gearing up for the lucrative class-action litigation that could […]
An example of poor customer service, a survey all marina operators should take and the latest highlights from the ongoing success of our Discover Boating national campaign are worth noting today.
Good weather always plays a role in the success of fall in-water shows like Detroit and Newport, but it wasn’t a factor in the results at IBEX, which recently wrapped up in Louisville, Ky.
If you’re planning to attend this year’s Marine Dealer Conference and Expo — and all dealers should be — you only have today and Friday to land worthwhile savings on registration fees.
When it comes to the E15 debacle, it’s not just the U.S. Environmental Protection Agency that’s a problem. Now we can add in the U.S. Department of Agriculture and its planned big-money subsidies.
Two programs to get people out on the water are being stamped a success. The Boat Registration Marketing Program created by the Recreational Boating & Fishing Foundation and the national media exposure by country music star Jake Owen, aka Discover Boating’s ambassador, are getting it done.
We’re living in an on-demand world today. For a geezer like me, it’s hard to grasp the fact that I could get a replacement Jabsco livewell pump (not in stock locally) from Amazon and see it on my doorstep in two days. Maybe I could have even gotten it in two hours.
Heading into the so-called last big boating weekend of summer — albeit some of the greatest boating in most parts of the country comes through September and October — here are some good news items worth noting:
The second of the three major fall in-water shows on the Great Lakes finished strong last weekend, while Discover Boating wants your opinion about future content.
New and more secure credit cards are on the way, but liability for fraudulent use is shifting from banks to retailers, who need to decide whether they want to buy point-of-sale units with chip-reading technology.
Yes, they are big names in our industry with lots of resources. But West Marine and MarineMax offer noteworthy examples of initiatives to increase fishing and boating participation that can be undertaken by any dealer recognizing the need to remain engaged with customers and prospects.
The doors blew off last weekend’s Orlando Boat Show while I was getting inspired at 36,000 feet.
Boat sales are fueled by money. So when major money problems arise for consumers who might buy a new boat, the impact on dealers is worth understanding.
You know me — I love fishing. And we all know of angling’s importance to our industry. So, from blasting the National Park Service to a solid partnership to get more women fishing, here are four fishy items worth knowing about that have grabbed my attention.
It was the first major-market fall show out of the box and last weekend’s Progressive Michigan City In-Water Boat Show sent all the right signals going forward.
Boaters are having a great summer with gas seeing the lowest average price per gallon in mid-summer since 2009. Moreover, gas on the highways could be headed for $2 a gallon again. But while low prices leave consumers with more cash to spend and fuel the economy, job cuts and an eventual drag on the […]
Public money for private marinas and a new online marine radio operation course could both be good for dealers and their customers.
Technology (email and texting) has taken the place of face-to-face contact, the swipe fees war isn’t over and newly proposed underground storage tank rules will impact dealers and marinas with fueling systems.
Kiss goodbye to the eight-hour workday and watch for proposed changes to the often-overreaching Endangered Species Act. Both have an impact on boating.
BoatUS couldn’t have said it better than in an email to members: “EPA Wants to Know How Much Corn You Want in Your Boat’s Gas Tank?”
“Schultzy, if you wanna do some good lobbying, do it with a can of worms,” Ray Underwood told me years ago. Last week, Underwood became the first recipient of a Lifetime Achievement Award, created in his honor by the Michigan Boating Industries Association, and it couldn’t be more fitting.
It’s often things that marine trades associations make certain don’t happen that members overlook when evaluating their membership’s return on investment. And MTAs often fail to adequately make known what they stopped. A good case in point: the Boating Associations of Ohio.
What do lower gas prices, eliminating microbeads and holding carp at bay have in common? They’re all good for boating.
A push to “get the lead out” in California will negatively impact conservation there, while the San Diego International Boat Show is set to have a positive impact on the Southern California marketplace.
Email remains a powerful, cost-effective marketing tool for marine dealers, assuming the recipient doesn’t hit the delete button first, of course.
The Recreational Boating & Fishing Foundation, the group that developed the award-winning “Take Me Fishing” and “Vamos A Pescar” campaigns, continues to create innovative programs aimed at bringing more participants into recreational boating and fishing.
We must all understand that only exceeding expectations is memorable and the top ingredient in customer service is always “helping” people. In fact, if you’re not exceeding expectations, someone else likely is.
When proposals surface that can erode access to America’s waters for recreational boating and fishing, it’s time to draw a line in the sand and fight to end the erosion. Such is the strategy of the American Sportfishing Association.
Gas prices have unexpectedly jumped, but so has the University of Michigan’s latest survey of consumer confidence. Both are actually good news.
No state has more marine industry associations with more political clout than Florida does with its eight. And setting the stage to reinvigorate that power was what a recent summit meeting in Sarasota was called to accomplish.
He’s in the Direct Marketing Hall of Fame. He’s authored 18 books in 35 languages. His latest is “What to Do When It’s Your Turn.” He’s an in-demand speaker and his blog is one of the most popular in the world.
Personnel from the U.S. Coast Guard suddenly descended unannounced on industry boat shows, starting at Miami, and began writing up violation notices on manufacturers for model-year infractions under the Code of Federal Regulations.
Ironically, a push to “get the lead out” in California will negatively impact conservation there while the San Diego International Boat Show is set to have a positive impact on the Southern California marketplace.
If one desires to be an equal-opportunity annoyer, just issue the long-awaited revised ethanol volume figures under the Renewable Fuel Standard. Congrats to the U.S. Environmental Protection Agency for pissing off everyone. Perhaps that’s exactly the intent?
The industry’s Discover Boating national campaign continues to pursue its mission — to inspire and motivate people to get out on the water — with the release of a new video in the “Stories of Discovery” series. It brings to six the number of videos now available.
Seems like every day the Progressive Miami International Boat Show is making news — or I should say someone is making news about it. As I see it, it’s all a harbinger of great things to come.
A dealer’s website performance is based on whether it spurs people to act — and click. Consequently, content is more important than any other aspect, digital promotion experts advise.
It’s one of those good-news, bad-news day. On the plus side, swipe fees have surfaced again, renewing the battle for retailers, while the U.S. House of Representatives votes to drain the Highway Trust Fund.
The Discover Boating campaign has launched another excellent “Stories of Discovery” video, while grants topping $16 million are headed out under the Clean Vessel Act.
Are we now a nation of singletons? Well, if you are an American, odds are that you’re single and you’re in the majority.