As we enter our best selling months, good news comes our way. Consumers are more optimistic; home equity loans indicate people are feeling wealthier; and there are expectations that pent-up demand alone could gives boat sales a good spring.
Kudos to the National Marine Manufacturers Association and BoatUS as they fight fire with fire by supporting the American Petroleum Institute’s launch of ads urging Congress to repeal the Renewable Fuel Standard and its disastrous ethanol mandate.
No, I don’t mean literally. But three experiences in the last few days have made me, as a customer, 1) feel good, 2) feel recognized and 3) makes me want to be a customer in the future. Here they are.
In a blow to the nation’s retailers that have fought (and won) for nearly four years to limit bank “swipe fees,” a U.S. appeals court recently reversed a lower court’s decision that sided with retailers and ordered the Federal Reserve to rewrite its rules governing allowable fees that banks can charge each time a customer’s […]
Many knowledgeable people in our industry say we need to build less expensive boats, especially if we hope to attract the Gen Xers and the Millennials. Friends I talk to in dealerships echo a similar theme: “These days, every deal always comes down to price.”
Turn on the evening news these days and it’s mostly negative. Doom-and-gloom reports of slow growth. A missing airliner. Fear of terrorist attacks. A Cold War-type crisis. Climate change. Rising interest rates. An exhausting winter that never ends.
The Environmental Protection Agency says that summer algae blooms are one of the nation’s most widespread, costly and challenging environmental problems. Summer algae blooms (which derive from excess phosphorus) are currently polluting the nation’s lakes and bays from the Chesapeake to the Pacific Northwest. And it’s game on in what’s going to be a battle […]
Not since the 1960s has pollution of our waterways made such headlines. From Chesapeake Bay to the Pacific Northwest, from Canada’s Lake Winnipeg to the Gulf of Mexico, summer toxic blue-green algae blooms have been shutting down recreation areas and constitute another barrier to new boaters joining our ranks.
Most dealers have heard of it, but can’t define it. Most manufacturers don’t know the details, either. Still, it’s a whopping $600 million program using public funds to annually boost boating and fishing and it’s up for reauthorization.
For dealers in 38 coastal states who depend on successfully selling boats to saltwater anglers, the good news is that a serious push is on to improve the often misguided policies that currently manage our fisheries.
I recently received an email survey from the Loggerhead Club & Marina in St. Petersburg, Fla. My Pursuit has been in the Hi & Dry there for several years, so it’s not the first time Loggerhead has sent me a survey.
We are an industry sensitive to price increases at the gas pump. The higher the price, the more negative the pressure on our ability to attract prospective boaters. So when a significant hike in the federal gas tax is being pushed, it grabs our attention.
There is so much being written and said about diversity, particularly getting our boating lifestyle message out to the growing Hispanic market. But when we talk about diversity these days, are we looking past the African-American market?
Most show managers will admit that when exhibit space is selling out, allocating good floor space to non-revenue-producing educational displays isn’t easy. NMMA vice president Cathy Rick-Joule knows that feeling. Still, she insists on earmarked high-traffic space for an “Affordability Pavilion” that she believes sends a necessary message to potential new boaters.
Starting today, Miami is the center of the world’s boating universe. The Progressive Miami International Boat Show & Strictly Sail covers three locations and the in-water Yacht & Brokerage Show runs alongside Collins Avenue for more than a mile.
Kudos to the National Marine Manufacturers Association for the creation of Boating United, a new grassroots advocacy platform that has real potential for increasing the influence of recreational boating in Washington.
It’s good news that the marine industry recently generated a whopping 1,600-plus comments in just two weeks supporting the Environmental Protection Agency’s proposal to stop any increase in the quantity of ethanol required to be blended in gasoline for 2014.
Every time I take one of our vehicles in for service at Crown Automotive Group, I receive a customer survey in my email about 48 hours later. I used to just delete those emails, but now I usually complete them, especially if I’m offered a discount coupon for my next service as a thanks for […]
This simply can’t be ignored. A whopping 80 percent of today’s shoppers are researching their major purchases online. The question is: Does your website bring them into your store? If the answer is “no” or “not enough,” here’s some real help.
The battle over corn ethanol in our fuel rages on. And if you haven’t fired a shot, today is your day because tomorrow will be too late.
Can the ukulele and a boat have anything in common? Probably more than you’d first think.
Arguably, the markets hit most severely by the economic collapse of 2008 could be found in the Rust Belt capitols of Cleveland and Detroit. So when we can see clear signs those markets are recovering, it sends good vibes everywhere as we move into the heart of our winter boat show season.
“There’s an interest charge on my credit card statement that I don’t believe should be there,” I told the Bank of America customer service rep after going through phone hell to reach a live person. After looking at my account, she gave me an explanation that didn’t make much sense. So I walked her through […]
I’ll admit that I’ve had serious doubts that the Recreational Boating Leadership Council would deliver much to the industry’s future growth. And I haven’t been the only one thinking that way. But I’ve got to admit I’ve been wrong.
Have you heard about “It’s My Boat” radio podcasts? They haven’t been around long, but they’re already worth putting into your “favorites” file.
You might never fish in the Atlantic Ocean or the Gulf of Mexico, but if you’re a dealer selling fishing boats anywhere, or you just love to fish, it’s important you stand with fishermen everywhere when they’re fighting back proposals that will hurt recreational angling.
From New York to Los Angeles, Seattle to Miami, the all-important winter season is expected to see more than 1.5 million people come through the gates of major boat shows. After all, shows are the only venues that let buyers both climb aboard and compare their boat options — from price to brand to model […]
The announcement yesterday by the National Marine Manufacturers Association that 2013 has seen the industry continue its post-recession climb with an estimated 5 percent increase in new powerboat retail sales is good news. Or is it? As I see it, this shouldn’t make any of us happy, particularly if we compare it to the much […]
It’s Christmas time and gifts are on our mind. My wife, Kay, and I always laugh when we recall the great presents that, through the years, I’ve placed under the tree especially for her.
After heading a marine trade association for 34 years, I could describe the value of membership to any dealer who’d ask. But actions speak much louder than words and there is no better example of the value of membership in a state or local trade group than to look at the Marine Trades Association of […]
As an industry, we’re putting serious emphasis on attracting the growing Hispanic market and we definitely need to be there. But the results of a recent Nielsen survey make a compelling case to also go after Asian-Americans as customers.
Anticipation is running high for today’s meeting of the Recreational Boating Leadership Council in Chicago. The council is an important element in the broader unified movement to grow boating in America.
It’s crossword puzzle time: Clue: Three words, 21 letters for an unmitigated disaster. Answer: Renewable fuel standard.
Cyber Monday was a day IBM Digital Analytics Benchmark says was the biggest e-commerce day in history. Ironically, it was also a day on which proponents for congressional passage of the Marketplace Fairness Act of 2013 might have gotten a boost from the U.S. Supreme Court, which announced its refusal to take up a challenge […]
We talk a lot these days about good customer service. After all, improving it is a key component in our Grow Boating initiative. But thinking our customer service is good doesn’t make it so.
With the industry’s final fall in-water boat show, the St. Petersburg Power & Sailboat Show, set to open next week, attention is already sharply focused on the winter show circuit that will kick off in January, and the expectations are justifiably high.
If you’re looking for evidence that our industry is on a growth curve, it was confirmed at the 42nd annual meeting of the National Marine Trades Council last weekend in Orlando.
The Advisory Council of Marine Associations and the National Marine Trades Council both tapped new leaders during their annual meetings last weekend in Orlando.
Retailers, marine trade association executives, lobbyists and others will all converge on the Florida’s “fantasyland” — Orlando — starting this weekend for a series of annual industry meetings.
Give us your opinion: There’s general agreement in our industry that boating education for our customers is good for them and, therefore, good for our business. Education breeds confidence and confident skippers use their boats more and are more committed to the sport for the long haul. Your opinion today will help. Here’s the background:
If you don’t think good fishing can be attacked at virtually any moment, think again. Moreover, it can come from an unexpected source in the form of a county judge.
“I have a coupon for 10 percent off, so we better shop there today,” my wife frequently tells me.
It’s a good-news Halloween so here’s some “candy” for the day:
For those of us in boating and fishing, New Orleans is a center of activity this week. As you read this, both the Sport Fishing & Boating Partnership Council and the Gulf of Mexico Fishery Management Council are holding separate multiday meetings in the Big Easy.
Barb Hansen manages Southwest Florida Yachts Charters and pens an enjoyable monthly customer newsletter called “View From The Marina.” This month, in her often humorous style, she hits a subject that genuinely touches us all these days and, thus, merits some serious consideration. Here’s her view of the oft-dreaded automated voice phone systems:
Kudos to the Florida Yacht Brokers Association, first for pushing positive legislation and, second, for taking time to show that it works as predicted.
In this final blog encouraging you to develop a strategic Christmas sales plan, it all comes down to communication with your customers. That assumes, of course, you’ve fine-tuned your timing, deals and delivery.
As I indicated in this blog last Thursday, if you’re expecting to capture some consumer Christmas spending, now is the time to craft your strategic Christmas sales plan. And, as promised, here are some ideas that could help you arrive at a plan that will work in your dealership.
I entered Lowe’s Wednesday to pick up a few items and right in my face were rows of lighted Christmas trees, inflatable Santas, big candy canes, piles of green wreaths — you name it.
Are retailers that accept debit cards being charged unreasonable swipe fees? Should the firms handling these “interchange” fees (the amount banks charge retailers) be required to refund money to retailers? In the case of a customers using a credit card, is it illegal for retailers to add a processing fee to the credit card charge? […]