The industry’s Discover Boating national campaign has been operating with some reduced spending this year. Since the lion’s share of campaign funds are derived from a pass-thru on marine engines, the current industry downturn in boat sales is reflected in the amount of funds passed on to Discover Boating.
But, in spite of some reduced spending, the campaign continues to hit important goals. One campaign target has always been to place the DVD entitled “Get Started in Boating” in the hands of many boating prospects. Recently, the number of DVD’s sent out to requests passed the goal of 65,000 for this year. In addition, more than 15,000 people have specifically asked to be contacted by a manufacturer or dealer, thus qualifying them as Discover Boating “Hot Prospects” worthy of immediate direct followup.
The goal of continually adding useful new content to the Discover Boating website also continues to be reached. For example, the newest launch is a “Marinas & Ramps Directory.” Through it, consumers can find information they need such as phone numbers, addresses and directions to marinas and launching ramps in their area by simply typing in their zip code or street address. All marinas are invited and encouraged to create a free listing of their facility on DiscoverBoating.com. There’s charge or membership is required. The free listing includes marina name, address, contact information and map, and exposure to thousands of DiscoverBoating.com visitors, 24/7
Accessories are now also in the spotlight with the recent addition of a new Accessory Section. It’s purpose is to provide all the information new boaters need to know about marine accessories. The accessories are divided into categories with each company and its respective contact information listed for new boaters to learn more. “Fair Share” contributors to the Grow Boating Initiative (companies contributing one-tenth of one percent of their annual marine sales in FY 2008) receive special placement at the top of each appropriate category, as well as a direct link to their company website.
These may be tough times for our industry but consumers would never know it when visiting DiscoverBoating.com. The website continues to become more exciting and jam-packed with information and advice for prospective boat buyers.