Dealer Outlook

Trade Only Dealer Outlook Blog

Social media: Is it hot or not?

We’ve been hearing it a lot these days — using social media is cutting edge marketing! At the recent MRAA Dealer Conference, it was a key part of how-to seminars on effectively using the Web. It’s being hyped as a great marketing tool. But, if you’re rushing to master its use and incorporate it into [...]

A new year – A fresh start

At New Years, hope springs eternal! I can’t think of anything more promising than the industry’s renewal of its commitment to the growth of boating by fully reinstating the Grow Boating horsepower assessments. The goal: to reignite the Discover Boating campaign in 2011.