How to avoid sales at the boat show
Thursday, September 10th, 2009
So, you say, you don’t really have any expectation that you’ll sell boats at your upcoming in-water show. Believe that and you can make it your reality. But it will take some effort to avoid making sales. So, here are some sales avoidance techniques you can use: (Read More…)
How will the industry redefine itself?
Tuesday, September 8th, 2009
Looking back, it was one year ago that our sense of financial security was shocked in the same way September 2001 shook our confidence in our national security. In September 2008 we were already experiencing a housing meltdown and a less-than-robust economy when . . . zap! The free fall of ’08 hit. Lehman Brothers tanked, AIG needed $85 million, Freddie Mac and Fannie Mae crashed, the auto industry and bank bailout plans were being rushed and massive amounts of Wall Street wealth disappeared with the nightly news. (Read More…)
Dealers and Twitter
Thursday, September 3rd, 2009
To “tweet” or not to “tweet”? — That is the question. A year or so ago, most of us didn’t even know Twitter existed much less if it might be a business tool. Today, the picture is better albeit still cloudy. (Read More…)
Boat show indicates there’s ‘life’ out there!
Tuesday, September 1st, 2009
After opening in two days of rain and poor attendance, the just-ended Michigan City In-Water Boat Show (outside Chicago) came roaring back under sunny weekend skies to clearly signal there’s still “life” in the marketplace. (Read More…)
Fall boat shows get underway today
Thursday, August 27th, 2009
The traditional round of fall boat shows kicks off today with the opening of the 30th annual Michigan City In-Water Boat Show just outside Chicago. (Read More…)
Discover Boating videos top 100,000 views
Tuesday, August 25th, 2009
We’re pushing a year since the industry’s national ad campaign for Discover Boating had to be beached because of the state of industry sales. Hope was to have it return this past June along with an anticipated turnaround in the economy. Neither happened, of course. (Read More…)
Taking a guitar lesson
Thursday, August 20th, 2009
I took up guitar playing as an undergrad at Indiana University. As I recall, someone told me that if I strummed the guitar and brought along a six-pack of Bud, coeds would fall at my feet! Unfortunately, the latter didn’t happen, although they did down all my beer! (Read More…)
PETA wants to fund a bridge
Tuesday, August 18th, 2009
Just when we think there isn’t much to laugh at in the news these days, we can always count on the wing nuts at PETA for a gut-buster. PETA — that’s the People for the Ethical Treatment of Animals, as opposed to People Eating Tasty Animals — has offered to pop for $15 million to save a 2.6 mile bridge that spans Tampa Bay. (Read More…)
Will customers pay more for a positive experience?
Thursday, August 13th, 2009
In spite of the ongoing recession and general belt tightening by consumers, the fact remains people will still pay more for better customer service. But, even a good experience has a price point. So, just how much more would they be willing to pay? (Read More…)
Do our customers trust us?
Tuesday, August 11th, 2009
Have you noticed that customers and prospects seem more difficult to deal with these days? It seems they want to challenge our sales presentations at every turn. They act tough, adverse and suspicious. Why, you’d think they don’t trust us. Fact is, they probably don’t! (Read More…)