Where do the company dollars go?
Thursday, October 15th, 2009
Employees know what the company normally charges customers. For example, in the service department the street labor rate is often posted, in accordance with local ordinances. Employees also know what’s being charged for parts, shop materials, environmental fees and the like. And they certainly know that their pay is only a fraction of all that. (Read More…)
Feds to anglers: Kiss off!
Tuesday, October 13th, 2009
I try not to get political with Dealer Outlook, but this Administration is starting to scare me. It appears the only speed they know is breakneck … no facts, just speed. (Read More…)
Indiana dealers pursue school start issue
Thursday, October 8th, 2009
Indiana – where basketball is sacred and a movement to return schools to a post-Labor Day start is gaining real momentum. And it should! (Read More…)
We’re in the rejuvenation business
Tuesday, October 6th, 2009
I’ve about had it with this freaking economy! I’m sure you feel the same. I read everything in sight, searching for positive trends. I watch those financial TV shows looking for good news. And while I am hearing more positive than negative reports these days, it’s obvious the boat business didn’t, yet, get Fed Chief Ben Bernanke’s memo declaring “the recession ended.” (Read More…)
Fighting the impulse to lower prices
Thursday, October 1st, 2009
We know boat sales are being made at the fall shows. That’s the good news! But, they’re driven by lowering our prices and killing our margins. Hey, these days dropping price is more prevalent than President Obama on TV. That’s not good news (lowering prices, I mean!) (Read More…)
Dealers should not ignore H1N1 problems
Tuesday, September 29th, 2009
I don’t pay proper attention to medical warnings. I should be more tuned in – we should all be. But this H1N1 (Swine Flu) thing has now grabbed my attention and I think it needs yours, too.
That’s because 26 states are currently reporting widespread influenza activity.
Could the ‘herd mentality’ work for us today?
Thursday, September 24th, 2009
Ever heard of a Neuroeconomist? Not me, either. Not, that is, until I read a recent article by Maggie Fox, Reuters’ health and science editor. I found what she learned fascinating and informative, and it led me to think there’s some knowledge there that marine dealers can use right now. (Read More…)
Trend at shows continues to look better
Tuesday, September 22nd, 2009
I believe in trends. They usually predict what’s ahead. That’s why we’re all watching the fall boat shows so closely. The results are now in from four early shows on the Great Lakes and East Coast, and they’ve produced an interesting trend. (Read More…)
RFA keeps up fight for fishing issues
Thursday, September 17th, 2009
Kudos to the Recreational Fishing Alliance for voicing dismay over the latest appointments to the Mid-Atlantic Fishery Management Council, calling the process used to select appointees a clear violation of the spirit and intent of the Magnuson-Stevens Act. (Read More…)
Tampa confirms draw of boat shows still strong
Tuesday, September 15th, 2009
The Tampa Boat Show finished an excellent run Sunday night, confirming once again that boat shows still have drawing power that will put dealers face-to-face with big numbers of prospects. (Read More…)