Will diesel power see growth?
Thursday, September 6th, 2007
Iíve been reading lately about the increasing speculation that high gasoline prices, coupled with a growing recognition that more ethanol production will breed other problems (see Dealer Outlook from August 23, 2007), will lead to a surge in diesel power in our nation. (Read More…)
Fixing retail prices – legally
Tuesday, September 4th, 2007
The price we can sell our boats, motors and accessories in our dealerships may well become restricted because the U.S. Supreme Court is, again, shaking things up with its often unexpected decisions. This time, the Court has stuck down an antitrust rule that has stood for 96 years. The Court said itís not automatically unlawful for manufacturers and distributors to fix a minimum retail price (Resale Maintenance Agreement). (Read More…)
The missing link in certification
Thursday, August 30th, 2007
Iíve always believed the Dealer Certification Program, which began less than†two years ago, would become an important component in the industryís overall Grow Boating initiative. But Iíll also admit I often struggled with answers when dealers would ask me about its real value to them when measured against its cost. (Read More…)
What’s your USP?
Tuesday, August 28th, 2007
In the college business courses I took years ago they called it an ďadvertising slogan.Ē† Today itís described, with a more academically-acceptable label, as a ďUSP.Ē Many businesses make great use of their USP Ė thatís their Unique Selling Proposition. A USP usually embodies a philosophy of the business and, once determined, is consistently used just above or below the name and/or logo of the business. It will eventually become implanted in the customerís mind and itís a powerful reminder about the business. (Read More…)
Be a boating Activist!
Thursday, August 23rd, 2007
For several years environmental activists have been pushing for higher CAF… (Corporate Average Fuel Economy) standards and the auto, boating, RV and allied industries have been successfully pushing back! CAF… standards were first enacted in 1975 and revised upward in small increments several times. Today, another major change is close and trailer boating stands to take a big hit. (Read More…)
The Corn Craze!
Tuesday, August 21st, 2007
Itís ďEthanol SchizophreniaĒ. . . thatís what I call the current mad rush to corn-based fuel. The way politicians have wrapped their arms around it youíd think it was the one great solution to the nationís energy problems. But logic says otherwise.† (Read More…)
Family sport? Think again
Thursday, August 16th, 2007
Boating Ė itís a family sport, right?† Weíve been touting that for as long as I can remember. And while weíve been on target with that claim in the past, hereís some new information that should start us thinking. (Read More…)
Boat show season just in time
Tuesday, August 14th, 2007
I call it the fall boat show tour and itís about to get started. It will begin on the Great Lakes at Michigan City in late August and wind up at Ft. Lauderdale in November. In between there are major ďstopsĒ in many places from Rhode Island to Seattle, Texas to Maryland. (Read More…)
Security, safety or harassment?
Thursday, August 9th, 2007
When does a program in the name of security or safety become harassment?† Itís a question being asked on Lake Erie and, I suspect, elsewhere these days. (Read More…)
Let’s Take Back Summer
Tuesday, August 7th, 2007
I passed my local high school the other morning and at least 50 kids in football helmets and jerseys were out on the practice field. Now, Iím a high school football fan but when did football become a summer sport? (Read More…)