Discover Boating lives up to its billing
Thursday, October 11th, 2007
I must admit I get fired up when I can report something in our industry is not only working, but exceeding expectations. It seems like we don’t get to say that about too much these days. But the latest update on our Discover Boating industry campaign is good news for now and makes it easy to predict that the campaign will reach even greater success in 2008 and on. (Read More…)
E-commerce breeding intolerant customers
Tuesday, October 9th, 2007
It seems like e-commerce just came into its own yesterday, but it’s already a decade old. That’s plenty of time for consumers to develop certain expectations regarding doing business online, and those attitudes can spill over to our encounters in showrooms and service departments, too. (Read More…)
Could objective advisors help dealers?
Thursday, October 4th, 2007
Big corporations have them. Most small businesses don’t. Since boat dealers are genuine small-business entrepreneurs, they’re usually so busy handling the daily challenges of keeping the doors open that they find it nearly impossible to devote serious time to examining a bigger picture and planning for the longer haul. That’s not good. (Read More…)
Another assault on fishing
Tuesday, October 2nd, 2007
You may sell fishing boats, you may not. But I’ll bet most of your customers do, at least, a little fishing. That’s what most industry surveys indicate — anywhere from 45 percent to over 70 percent of all boats are used for fishing, at least, some of the time. So it’s important to our industry-wide boat sales efforts.
That’s why I can get pretty hot, pretty fast when I stumble upon any action that will, in effect, hurt the freedom to catch fish. (Read More…)
Are we screwed up or what?
Thursday, September 27th, 2007
Has the current boat sales slump so diminished our expectations that we’re now manning our fall boat shows with a “why bother” attitude? The actual letter below should shake us all! It’s from Mr. Jon Eckel, age 50, a boat owner since he was 15 and Director of Public Service for the City of Perrysburg, Ohio. In other words, a prime boomer customer every dealer should rush to talk with. (Read More…)
Senate bill on looming EPA debacle
Tuesday, September 25th, 2007
Good news from Washington! A companion bill to HR 2550 has just been introduced in the U.S. Senate. It’s an important step in our struggle to end the looming debacle that, beginning next September, would force all our customers to acquire a federal water discharge permit from the EPA. (Read More…)
Boating and TV
Thursday, September 20th, 2007
Every time I see a TV show that includes positive scenes or references to people having fun in RV’s I grit my teeth! Why aren’t we seeing more references to boating on TV, I always vocally complain? Well, it appears it’s time for me to shut up — boating is hitting the tube is a positive way – and we need to pause and acknowledge it. (Read More…)
The dog ate my homework
Tuesday, September 18th, 2007
Last Thursday my Blog may have seemed confusing. It certainly was to Anonymous Bob who commented with the question: “How does the title of your post relate to your actual post?”
Well, Anonymous Bob, thanks for reading and you got me! The title didn’t relate to the post. I’d like to blame it all on the old dog, but in this day of writing on a laptop and e-mailing via an air-card from anywhere, my computer “ate” one title with another blog subject.
So, going back to last Thursday’s title, OUTBOARD MODEL YEAR ELIMINATION STILL UNCOMFORTABLE, you should have been reading my observation that concern about the change by some engine builders isn’t going away with time. (Read More…)
Outboard model year elimination still uncomfortable
Thursday, September 13th, 2007
I am writing this week from the second of two major in-water boat shows presented on the Great Lakes. The first was at Michigan City (near Chicago) and, now, this show at Cedar Point (between Cleveland & Detroit.) Today was opening day and as I walked the docks and land spaces it occurred to me that this is a “very good show” featuring an abundance of great boats on display. In fact, it’s the largest show here at Cedar Point in at least a decade. Now that I think about it, the same can be said about the Michigan City show that was held late last month.
Now, when I say “very good show” I mean the visiting public will be seeing a very large selection of boats, definitely many more than last year and that ought to turn visitors on. Then it hit me – they may not be very turned on when they discover they’re looking at last year’s models! (Read More…)
Be certified or be gone?
Tuesday, September 11th, 2007
It was announced last week that Sailfish Boats and Tracker Marine Group are the latest to join 23 other brands in providing financial assistance to their dealers completing the industry’s dealer certification program. (Go to www.dealercertification.org) for complete list of 25 brands.)
Those of you who regularly read this Blog know I am a strong supporter of the dealer certification Program. I believe it has value for every dealership that successfully completes it. But today I have some mixed feelings brought on by the announcement by Sailfish Boats.