CRM Is Not Just for the Big Guys
Thursday, December 27th, 2007
Good CRM (Customer Relationship Management) in many dealerships is a desirable objective, but it’s often a hard reality. I find many dealers think CRM is something for big corporations that can spend big bucks on it. But good CRM is adaptable to small businesses willing to make the effort. (Read More…)
Getting Out of the Way Could Help You Succeed
Friday, December 21st, 2007
When Christmas is upon us, can the winter boat shows be far behind? In just a couple of weeks the New York Boat Show will kick off the myriad of winter boat shows around the country that are still a mainstay of our industry’s annual retail sales efforts. (Read More…)
Blogging Along – and Lovin’ It
Tuesday, December 18th, 2007
This is the season to be jolly, and I am! I have come to really enjoy doing this blog. But, the truth is it’s the information that comes from YOU that makes “Dealer Outlook” fun for me. In virtually every case, it’s your comments back that contribute the most knowledge and insight on any given topic. (Read More…)
Could an electric boat line be hot in the future?
Thursday, December 13th, 2007
I find it fascinating that there’s a quiet revolution taking place in batteries, and if my mind runs away with that knowledge I begin to imagine hybrid boats and even more pure electric boats in our near future! (Read More…)
Boater education moves are confusing
Tuesday, December 11th, 2007
Should boater education be federalized? Does it belong to the states? Should it be mandatory? How far should requirements go? Confused about boater education? You’re not alone. (Read More…)
Congress Will Pass a Not-So-Favorable Energy Bill
Thursday, December 6th, 2007
Congress, more specifically the House of Representatives, will likely be voting on an Energy Bill today as you read this blog. Included in the bill will be new, higher CAFE (Corporate Average Fuel Economy) requirements. And, unfortunately, they’re not as favorable to trailer boating as we have tried to steer them. (Read More…)
Is it time for a new national meeting?
Tuesday, December 4th, 2007
Last week’s MRAA Convention fell short. I don’t mean in content, subject matter and quality speakers. I’m talking about attendance that fell short. (Read More…)
How about eliminating the model year on boats?
Thursday, November 29th, 2007
Warning! If you’re one of the many dealers reportedly still concerned about the elimination of the model year by some outboards builders, do not read on – the following may keep you up nights.
How about eliminating the model year for boats? Now wait a minute — I’m not saying it’s about to happen but, interestingly, I can’t say it never will, either. (Read More…)
Women need boating education too
Tuesday, November 27th, 2007
The current issue of Small Craft Advisory, a publication of the National Association of State Boating Law Administrators (NASBLA), raises an interesting issue concerning women and boating education. It suggests many women are not prepared to operate the boat without their spouse or partner, primarily because it’s customary that the male does the captaining. (Read More…)
Bring back the lowly postcard!
Tuesday, November 20th, 2007
It’s more intrusive than an unexpected house guest and more irritating than a car alarm that won’t shut off! I’m talking about internet spam… you know, all those unwanted messages from someone in Nigeria, begging you for money or the myriad of offers guaranteeing to enlarge. . . well, you know! (Read More…)