Two programs to get people out on the water are being stamped a success. The Boat Registration Marketing Program created by the Recreational Boating & Fishing Foundation and the national media exposure by country music star Jake Owen, aka Discover Boating’s ambassador, are getting it done.
Heading into the so-called last big boating weekend of summer — albeit some of the greatest boating in most parts of the country comes through September and October — here are some good news items worth noting:
The second of the three major fall in-water shows on the Great Lakes finished strong last weekend, while Discover Boating wants your opinion about future content.
A push to “get the lead out” in California will negatively impact conservation there, while the San Diego International Boat Show is set to have a positive impact on the Southern California marketplace.
Gas prices have unexpectedly jumped, but so has the University of Michigan’s latest survey of consumer confidence. Both are actually good news.
Seems like every day the Progressive Miami International Boat Show is making news — or I should say someone is making news about it. As I see it, it’s all a harbinger of great things to come.
Are we now a nation of singletons? Well, if you are an American, odds are that you’re single and you’re in the majority.
Reports from Ohio and Maryland confirm that it continues to be a good year for boat shows and it signals a summer when boaters will be putting in more hours on the water as gas prices remain relatively low.
I was fascinated this week by an article in Flying magazine announcing that Siemens unveiled a 260-kW electric aircraft motor. It got me thinking about electric boats.
Aerial surveys by biologists during February tallied a record number of manatees, more than 6,000 of them around Florida, raising serious questions about any need to impose more restrictions on recreational boating in the name of manatee protection. When is enough, enough?
Chatter about the obvious success of the 2015 Progressive Miami International Boat Show might have actually taken a backseat to talk about the 2016 show and its unprecedented move to a new site.
Boating and beer go together, at least in the recognition that both industries need to reach millennials if they hope to see long-term growth.
In the marine industry, we talk about competing for the discretionary dollars with golf, RVs and so on. But have we ever considered video games?
Mayors from 20 Great Lakes cities in both the U. S. and Canada converged on Chicago recently seeking answers to the growing algae problems plaguing the lakes, particularly Lake Erie, but a real threat to waterways throughout the region.
There’s encouraging news worth noting on two fronts — a rising consumer confidence index and recognition for the industry’s ongoing Discover Boating campaign.
Now’s your chance to make one of your customers or boating friends a star of Discover Boating. And read on to find out why Generation X is a demographic that should make a great marketing target.
The three largest in-water boating expositions held annually on the Great Lakes have worked together to set dates that avoid conflicts and make it more convenient for exhibitors that traditionally display in each event.
We can always learn from good events. So when they occur, they’re worth noting.
With years of declining sales finally behind us and our recovery from the Great Recession, while disappointingly slow, well under way, you’ve gotta like the solid evidence that our future is good as shown in the Coast Guard’s latest National Recreational Boating Survey.
“Up to my ass in alligators” is a popular metaphor we all know isn’t taken literally. Unless, that is, you’re Joe Lewis, chairman of the industry’s Grow Boating board, and Carl Blackwell, helmsman of our Discover Boating national campaign. They have reason to see it from a different perspective.
The education task force that is part of the Recreational Boating Leadership Council is seeking input from dealers on boater education.
There will be plenty of excitement when MarinaFest 2014 hits Burton W. Chace Park in Marina del Rey, Calif., on May 17 for a day-long boating celebration.
If you read this blog regularly, you know I believe strongly in our industry’s Discover Boating national campaign. And the launching last week of “Stories of Discovery” just adds to my enthusiasm.
I asked my son, a Gen Xer, why he doesn’t have a boat. He certainly knows boats — he grew up in a boating family. It’s not a question of money — he can afford one. He likes boating — whenever he visits he wants to go fishing on my boat. So why?
There are training simulators for just about everyone these days — pilots, police, tanker captains, military personnel, driver’s education classes, on and on. So why not a simulator for boater training?
I was fishing in lower Tampa Bay during the weekend when Carnival’s “Paradise” and Royal Caribbean’s “Brilliance of the Seas” passed by, heading out on their weekly cruises to Mexico. It reminded me there are some interesting parallels between their kind of cruising and ours.