Boating and beer go together, at least in the recognition that both industries need to reach millennials if they hope to see long-term growth.
In the marine industry, we talk about competing for the discretionary dollars with golf, RVs and so on. But have we ever considered video games?
Mayors from 20 Great Lakes cities in both the U. S. and Canada converged on Chicago recently seeking answers to the growing algae problems plaguing the lakes, particularly Lake Erie, but a real threat to waterways throughout the region.
There’s encouraging news worth noting on two fronts — a rising consumer confidence index and recognition for the industry’s ongoing Discover Boating campaign.
Now’s your chance to make one of your customers or boating friends a star of Discover Boating. And read on to find out why Generation X is a demographic that should make a great marketing target.
The three largest in-water boating expositions held annually on the Great Lakes have worked together to set dates that avoid conflicts and make it more convenient for exhibitors that traditionally display in each event.
We can always learn from good events. So when they occur, they’re worth noting.
With years of declining sales finally behind us and our recovery from the Great Recession, while disappointingly slow, well under way, you’ve gotta like the solid evidence that our future is good as shown in the Coast Guard’s latest National Recreational Boating Survey.
“Up to my ass in alligators” is a popular metaphor we all know isn’t taken literally. Unless, that is, you’re Joe Lewis, chairman of the industry’s Grow Boating board, and Carl Blackwell, helmsman of our Discover Boating national campaign. They have reason to see it from a different perspective.
The education task force that is part of the Recreational Boating Leadership Council is seeking input from dealers on boater education.
There will be plenty of excitement when MarinaFest 2014 hits Burton W. Chace Park in Marina del Rey, Calif., on May 17 for a day-long boating celebration.
If you read this blog regularly, you know I believe strongly in our industry’s Discover Boating national campaign. And the launching last week of “Stories of Discovery” just adds to my enthusiasm.
I asked my son, a Gen Xer, why he doesn’t have a boat. He certainly knows boats — he grew up in a boating family. It’s not a question of money — he can afford one. He likes boating — whenever he visits he wants to go fishing on my boat. So why?
There are training simulators for just about everyone these days — pilots, police, tanker captains, military personnel, driver’s education classes, on and on. So why not a simulator for boater training?
I was fishing in lower Tampa Bay during the weekend when Carnival’s “Paradise” and Royal Caribbean’s “Brilliance of the Seas” passed by, heading out on their weekly cruises to Mexico. It reminded me there are some interesting parallels between their kind of cruising and ours.