Dealer Outlook

Trade Only Dealer Outlook Blog

Can augmented reality help with our tech shortage?

Facebook thinks we’ll be able to put on a headset and see a great combination of computer-generated images in our real-world surroundings. Meanwhile, General Electric sees a technician wiring a control box guided by line-of-sight instructions overlaid on the task by augmented reality (AR). Both are already working in the realm of AR and see […]

Is there a middle class in our future?

Reagan Haynes’ report yesterday on MarineMax’s experience that the middle class is a dwindling part of its customer base is disturbing, especially when viewed in the context of the sluggish recovery from the sales plunge of 2008-09 for our industry.

Shining lights across central Florida

When Clark Griswold, played by Chevy Chase, blankets his house with Christmas lights in the classic film “National Lampoon’s Christmas Vacation,” it doesn’t hold a twinkle to the display Joe and Susan Lewis, with teens Joey and Julia, stage in central Florida.

Low gas prices are a double-edged sword

Boaters are having a great summer with gas seeing the lowest average price per gallon in mid-summer since 2009. Moreover, gas on the highways could be headed for $2 a gallon again. But while low prices leave consumers with more cash to spend and fuel the economy, job cuts and an eventual drag on the […]

Recent issues rally Florida marine industry

The Southwest Florida Marine Industries Association will hold a “Marina Operators Roundtable” on May 7 in Fort Myers. It’s being billed as a special opportunity for marinas, boat dealers and related service companies to network, identify and explore a variety of common interest issues facing the industry on Florida’s west coast.