Ah, the Fourth of July holiday weekend. Gotta love it.
These days, any marketer can throw up a tweet with a hashtag, post a blog or tag something on Facebook. But a successful marketer knows that email is still the best way to reach out.
If you think the matter of the new overtime rules or the amount you pay as a retailer in swipe fees are all finally settled, think again. There’s a move in Congress against the new overtime rules (do I hear applause?) while the reductions in swipe fees might go out the window (boos and jeers).
“How’s your job going?” I asked a young member of my church.
The announcement last week that registration is now open for the 2016 International BoatBuilders’ Exhibition & Conference should resonate with both dealers and manufacturers for two reasons.
These days, dealers face a time-consuming process in selecting what marketing media to use to acquire new customers. Technology keeps growing that list with each outlet possessing unique characteristics, though not all would likely be effective.
We’re in the middle of National Safe Boating Week (May 21-27) and, sadly, many dealers ignore it or, at best, just throw up a safety poster somewhere in the showroom. It shouldn’t be that way.
Marine dealers — at least those who are good at digital marketing — use the web frequently these days. However, the web was built on words and today’s Internet is built on video.
On Tuesday, I blogged about millennials as a target market and all your comments were notably right on point.
It’s official. Millennials, those 18-to-34-year-olds, now exceed baby boomers as the nation’s largest population group. It’s a demographic that boating needs to attract if we’re to see serious growth in the foreseeable future.
“Ignoring customers’ discomfort, whether it’s explicitly expressed or latent, brings the substantial danger of people turning away from your offering at the first sight of a better alternative.”
Every marine dealer, marina operator and service supplier should be a member of their state and/or local marine trade association. The positive return on the extremely low dues investment is always a hands-down good deal.
With the Catawba Island (Ohio) Boat Show starting off the Great Lakes boating season this weekend, dealers everywhere should be encouraging their customers to make plans to do more cruising, fishing and enjoying more days on the water than in many recent years. And especially for those planning to cruise, dealers can recommend a new […]
We’re confronted with them every day and everywhere: retail reference prices flashing on everything from boots to boats. But a question worth asking is: do reference prices really provide consumers with any informational value and, if so, how?
I once had an opportunity to go behind the scenes in Orlando, Fla., with the Disney Institute to observe firsthand how Disney methodologies are executed at Disney World and I have always considered Disney the model of the good customer experience … or is it good customer service?
The recent spike at the pump notwithstanding, low gas prices appear to have helped last weekend’s Spring Boating Expo near Detroit and gas will predictably stay low this summer, according to Gas Buddy.
As a dealership owner or manager, you recognize that a service failure might not be your fault, but when it happens it becomes your problem. Moreover, it can be a forever event. Here’s an example of just what I mean.
In less than three months, you could be receiving some 2017 model-year boats. That’s because President Obama signed the Coast Guard Authorization Act of 2015 and it included an unprecedented model-year change that will impact every dealer.
It’s what most digital marketing experts are saying — your message has got to be mobile in today’s marketplace.
The Progressive New England Boat Show ran strong right out of the gate and at least one expert sees low oil prices leading to a boom in consumer spending this spring.
It never ends: the need for recreational boating to be engaged in Washington through lobbyists and special events like the American Boating Congress in May is still strong.
The largest boat show on the West Coast is set to open Friday for its nine-day run in Seattle amid rosy reports that 2015 was an excellent year for boat sales in Washington.
Oil industry woes, losing a key Saturday date and an arctic blast packing sub-zero wind chills couldn’t stop boat shows in Houston, Cleveland, Chicago and Atlanta from delivering for their exhibitors.
National Marine Manufacturers Association president Thom Dammrich might be the most in-demand speaker in the marine industry today. His position allows him a comprehensive view of the business.
Question: What is a boat show manager’s worst nightmare? Answer: Failure to open on the biggest day for attendance.
It’s showtime as the New York Boat Show opened Wednesday and the show in Houston opens Friday. They’re starting off the industry’s critical winter boat show season with anticipation of gains in attendance and continued increases in sales.
It’s the end of the year and a darn good one at that. So, come on, make my day and take this little quiz about some random facts and highlights. No Googling! (Answers at bottom)
Tis one week till Christmas, we’re catching the mood, cause it’s time that we show some sincere gratitude!
Hallelujah! The discussion of when the model year should start and end has been going on for years, but it’s expected to be finally settled when the Senate passes a U.S. Coast Guard reauthorization bill today and sends it to the president.
The Recreational Boating Leadership Council gathered today in Chicago for an annual review of activities and programs that various task force groups are undertaking, while the Recreational Boating & Fishing Foundation has raised an interesting question about America’s grandparents.
In spite of less-than-desirable weather last weekend, the Fort Myers (Fla.) Boat Show kept pace with the positive results enjoyed by all the industry’s recent fall shows.
There’s absolutely no doubt that the 75th anniversary of the Miami International Boat Show will take place on schedule in its new location at the Miami Marine Stadium Park and Basin from Feb. 11-15.
I recall a time prior to 2008 when Discover Boating had a strong national TV campaign and it was airing a commercial with a variety of dogs aboard and the key line “Dogs love boating, too.” Not being a dog owner, I thought the theme was a stretch, at best. Well, I was wrong then […]
It’s not even Halloween and I’m already thinking Christmas? I didn’t mean to, but right next to the Halloween costumes and candy at our local Target is — you guessed it — everything from Christmas tree lights to model gingerbread houses.
Yesterday, I took my Yukon into my local GMC dealer for an oil change and to find out why my engine light was on.
Just when you thought the new EMV credit card terminals you invested in would increase safety against card fraud, the FBI says not so fast.
The possible increase in interest rates at the next Federal Reserve committee meeting Oct. 27-28 and the recent demand that the largest banks add an additional $200 million layer of capital to protect against losses got me wondering just what impact any of this news might have for marine dealers.
Dealers who have gone the extra mile to offer a 401(k) plan to their employees now face potential long-term responsibilities because of a recent Supreme Court ruling.
The Volkswagen scandal unfolding daily around the world is, at the very least, a wakeup call to businesses that breaking trust with customers can spell disaster. As expected, lawyers in Florida (and likely other places) have already filed suits on behalf of a customer and are gearing up for the lucrative class-action litigation that could […]
An example of poor customer service, a survey all marina operators should take and the latest highlights from the ongoing success of our Discover Boating national campaign are worth noting today.
Good weather always plays a role in the success of fall in-water shows like Detroit and Newport, but it wasn’t a factor in the results at IBEX, which recently wrapped up in Louisville, Ky.
If you’re planning to attend this year’s Marine Dealer Conference and Expo — and all dealers should be — you only have today and Friday to land worthwhile savings on registration fees.
We’re living in an on-demand world today. For a geezer like me, it’s hard to grasp the fact that I could get a replacement Jabsco livewell pump (not in stock locally) from Amazon and see it on my doorstep in two days. Maybe I could have even gotten it in two hours.
Yes, they are big names in our industry with lots of resources. But West Marine and MarineMax offer noteworthy examples of initiatives to increase fishing and boating participation that can be undertaken by any dealer recognizing the need to remain engaged with customers and prospects.
The doors blew off last weekend’s Orlando Boat Show while I was getting inspired at 36,000 feet.
Boat sales are fueled by money. So when major money problems arise for consumers who might buy a new boat, the impact on dealers is worth understanding.
It was the first major-market fall show out of the box and last weekend’s Progressive Michigan City In-Water Boat Show sent all the right signals going forward.
Technology (email and texting) has taken the place of face-to-face contact, the swipe fees war isn’t over and newly proposed underground storage tank rules will impact dealers and marinas with fueling systems.
“Schultzy, if you wanna do some good lobbying, do it with a can of worms,” Ray Underwood told me years ago. Last week, Underwood became the first recipient of a Lifetime Achievement Award, created in his honor by the Michigan Boating Industries Association, and it couldn’t be more fitting.
Email remains a powerful, cost-effective marketing tool for marine dealers, assuming the recipient doesn’t hit the delete button first, of course.