I addressed the annual meeting of the Lake Erie Marine Trades Association last Friday during the Progressive Mid-America Boat Show in Cleveland. I was happy to see the show going well, but my real pleasure was getting to talk to many dealers I have known for years. Their conversations and outlooks always give me perspectives […]
I’m not suggesting that Russian President Vladimir Putin will order someone to hack into your computers, but the current media feeding frenzy over hacking brings into focus the fact that cybersecurity is a real risk for small businesses, including boat dealerships.
A rising tide lifts all ships and the economic news surrounding the opening of the industry’s winter boat shows is the best in a decade.
Here’s an early Christmas present to open. As you do, you’ll learn that boaters are leaving faster than we can replace them. Fifty-four percent of first-time boat buyers in 2005 have bailed out. Between 2000 and 2015, first-time new-boat buyers dropped from 175,000 to 69,000.
As an avid boater and angler, I’m a conservationist and an environmentalist, albeit not one of those raving activists that are more unconnected from reality than Willy Wonka in a chocolate factory. Still, I am one to applaud the good news of actions that can legitimately protect our oceans and waterways.
We’re now a little more than two weeks away from the new federal regulations that will affect more than 4.2 million paychecks. And it’s likely that dealership owners have been procrastinating, focused instead on the Northern winter haulout, fall boat shows and the like consuming their days.
You are what you do, not what you say you’ll do – Carl Jung
Your customers exhibit the loyalty for which every dealer hopes. However, when you seriously analyze your sales results, you don’t really love your numbers. They’re flat. What’s up?
Who wouldn’t like a piece of the $16.2 billion-plus expected to be spent on this year’s Small Business Saturday, which occurs on Nov. 26?
“You don’t need a title to be a leader!”
You’ve made a genuine effort to clearly define a customer-centric culture in your dealership and introduced it at a special all-team presentation. But they just don’t seem to get it and the truth is you were bound to fail.
Dealership profitability or customer loyalty: which is more important? Also, major changes announced by states surrounding Lake Michigan are an example of the double-edged sword that invasive species can be to fisheries.
I must be living in a vacuum. I thought performance-enhancing drugs were mostly for the Russian Olympics team. I’ve never thought about them in the context of our colleges … or boat dealerships?
There’s more than one reason that boating is struggling to attract millennials, but the problem of student loans is high on the list. Is it a crisis? Yes.
It’s just eight weeks and counting down until dealerships will have few choices when the new overtime rules proposed by the Obama administration go into effect on Dec. 1.
The opening of the International BoatBuilders’ Exhibition & Conference this morning in Tampa was surrounded by good economic news and an anticipation of large show crowds.
We need more first-time buyers. Is there anyone in our industry that disagrees with me on that? But let’s be clear: to get them will require an understanding of who they are and how they roll.
Last weekend I joined others from my church to paint a house as part of CareFest USA, a community service day that unites businesses, churches and community organizations with hundreds of volunteers to beautify and repair homes and beautify neighborhoods.
If you sell fishing boats of any size and style and you’ve never taken time to look over www.takemefishing.org, you haven’t seen one of the most comprehensive consumer campaigns that directly supports our industry and offers dealers great content.
I don’t know about you, but I’m getting pretty tired of TV reporters and presidential candidates trying to convince us the economy offers us less opportunity than a Somalian smuggler. And, while we’re at it, let’s hear it for those so-called economists (cough, cough) that claim the economy could tank at any minute.
The completion of an economic impact study by the Marine Industries Association of Florida is a model for others, while the Marine Retailers Association of the Americas will be tackling the new overtime regulations in an upcoming webinar.
Dealers who know the importance of investing some time and money to stay ahead of their competition will find themselves heading for the Sunshine State twice before Christmas.
I had to call my bank the other day to resolve a problem I thought would be quick and easy. When I finally got a human, my expectations for fast resolution started downhill.
I get it. You’re thinking: “Norm lives in Florida. It’s called the Sunshine State, except during hurricane season when it’s better called the Plywood State. So he’s become paranoid about hurricanes.”
As you read this, salespeople on the docks for today’s opening of the Progressive Chicagoland In-Water Boat Show are likely grappling with this very issue. Let’s face it: we’re not an industry that builds cheap boats. So what’s a salesperson to do?
If you’re a dealer in Massachusetts, you now have new restrictions on your ability to make employee compensation decisions. Simply, you can no longer ask a prospective employee about their salary at their current or previous jobs.
The 2016 Marine Dealer Conference & Expo added a key session on marketing to its growing educational offerings. Meanwhile, the serious national problem of algae blooms in our waterways continues to get worse.
If you have a social media marketing program and can’t nail down its ROI, you’re not alone.
I watched baseball’s All-Star Game Tuesday night and, while I enjoyed seeing so many of this year’s top ball players, I was most impacted by the pause in the game when everyone stood up to hold a card with the name of someone for whom they were “Standing Up To Cancer.”
Ah, the Fourth of July holiday weekend. Gotta love it.
These days, any marketer can throw up a tweet with a hashtag, post a blog or tag something on Facebook. But a successful marketer knows that email is still the best way to reach out.
If you think the matter of the new overtime rules or the amount you pay as a retailer in swipe fees are all finally settled, think again. There’s a move in Congress against the new overtime rules (do I hear applause?) while the reductions in swipe fees might go out the window (boos and jeers).
“How’s your job going?” I asked a young member of my church.
The announcement last week that registration is now open for the 2016 International BoatBuilders’ Exhibition & Conference should resonate with both dealers and manufacturers for two reasons.
These days, dealers face a time-consuming process in selecting what marketing media to use to acquire new customers. Technology keeps growing that list with each outlet possessing unique characteristics, though not all would likely be effective.
We’re in the middle of National Safe Boating Week (May 21-27) and, sadly, many dealers ignore it or, at best, just throw up a safety poster somewhere in the showroom. It shouldn’t be that way.
Marine dealers — at least those who are good at digital marketing — use the web frequently these days. However, the web was built on words and today’s Internet is built on video.
On Tuesday, I blogged about millennials as a target market and all your comments were notably right on point.
It’s official. Millennials, those 18-to-34-year-olds, now exceed baby boomers as the nation’s largest population group. It’s a demographic that boating needs to attract if we’re to see serious growth in the foreseeable future.
“Ignoring customers’ discomfort, whether it’s explicitly expressed or latent, brings the substantial danger of people turning away from your offering at the first sight of a better alternative.”
Every marine dealer, marina operator and service supplier should be a member of their state and/or local marine trade association. The positive return on the extremely low dues investment is always a hands-down good deal.
With the Catawba Island (Ohio) Boat Show starting off the Great Lakes boating season this weekend, dealers everywhere should be encouraging their customers to make plans to do more cruising, fishing and enjoying more days on the water than in many recent years. And especially for those planning to cruise, dealers can recommend a new […]
We’re confronted with them every day and everywhere: retail reference prices flashing on everything from boots to boats. But a question worth asking is: do reference prices really provide consumers with any informational value and, if so, how?
I once had an opportunity to go behind the scenes in Orlando, Fla., with the Disney Institute to observe firsthand how Disney methodologies are executed at Disney World and I have always considered Disney the model of the good customer experience … or is it good customer service?
The recent spike at the pump notwithstanding, low gas prices appear to have helped last weekend’s Spring Boating Expo near Detroit and gas will predictably stay low this summer, according to Gas Buddy.
As a dealership owner or manager, you recognize that a service failure might not be your fault, but when it happens it becomes your problem. Moreover, it can be a forever event. Here’s an example of just what I mean.
In less than three months, you could be receiving some 2017 model-year boats. That’s because President Obama signed the Coast Guard Authorization Act of 2015 and it included an unprecedented model-year change that will impact every dealer.
It’s what most digital marketing experts are saying — your message has got to be mobile in today’s marketplace.
The Progressive New England Boat Show ran strong right out of the gate and at least one expert sees low oil prices leading to a boom in consumer spending this spring.
It never ends: the need for recreational boating to be engaged in Washington through lobbyists and special events like the American Boating Congress in May is still strong.