If you’re like me, you’ve assumed that IBEX, the International BoatBuilders’ Exhibit & Conference, is just for boatbuilders. Maybe that’s been the case in the past. But another serious look at this year’s IBEX is in order because dealers can benefit from the many changes slated for the Sept. 30-Oct. 2 event being held in [...]
Arguably, the Internet decreased face-to-face communications and caused serious changes in the way we socialize with friends and family. We don’t call; we text or email or post on Facebook. But if we assume the hours spent on the Internet are at the expense of friends and family, it appears we could be wrong.
With the industry’s long list of fall boat shows opening Thursday at the Progressive Michigan City In-Water Boat Show near Chicago, organizers are making changes that will cause thousands of visitors to pass through their gates around the country.
Two good ideas today come from our industry’s Discover Boating campaign and from a successful marketing concept in the restaurant business.
When it comes to selling boats to women, we’re not getting it done. At least that’s one conclusion I got from the excellent feature entitled “Band of Sisters” in the July issue of Soundings Trade Only by associate editor Reagan Haynes.
In the current issue of Soundings Trade Only, editor-in-chief Bill Sisson is spot-on when he cites things such as lack of time, student loans, less income and troubles finding good-paying jobs as major hurdles for millennials who we want to be buying our boats.
It was back in the summer of 2007. The phone rang and a lady on the other end said: “Now that you’ve retired from the Lake Erie Marine Trades Association, we think you’re just the guy to start a blog for marine dealers.”
Cost control is something we often consider in the context of budget cuts. But as a priority part of our business plan? Perhaps not. Still, if it can prove a successful strategy for an airline, it could be useful in a boat dealership.
A lot of spring rain isn’t necessarily welcomed in all parts of the country, but for dealers in the Houston area, rain could be making a big difference. At least that’s the feeling around the Boating Trades Association of Metropolitan Houston as organizers just wrapped up the 27th annual edition of the Houston Summer Boat [...]
Reputation is one word that can impact everything.
There’s no denying we continue to see modest improvement in boat sales as the economy delivers slow growth. But as dealers approach a new model year, attend dealer meetings and project orders, there are some clouds on the horizon that could upset any sustained growth and dealers should remain particularly alert to current issues and [...]
When Yogi Berra uttered his famous “You wouldn’t have won if we’d beaten you,” he could have been talking about the nation’s retailers and their courtroom loss in their quest for lower debit card swipe fees. Now the case could end up in the Supreme Court.
With all the talk about using social media in business today, one might assume that the good old email that started it all is now passé. That’s not necessarily so. Social media has its strengths. But email marketing is alive and well.
Last week I reported on the results of a survey being conducted by the education task force of the Recreational Boating Leadership Council.
The results are in from the recent survey conducted by the education task force of the Recreational Boating Leadership Council and there’s nearly unanimous belief among the 166 respondents that boater education and training are important to boat buyers (97 percent said yes, 3 percent no).
“If you’re torn between two or three models from different brands, the quality of the dealership and its staff may well sway your decision,” Jim Hendricks advised readers in the February issue of Boating magazine.
As we enter our best selling months, good news comes our way. Consumers are more optimistic; home equity loans indicate people are feeling wealthier; and there are expectations that pent-up demand alone could gives boat sales a good spring.
In a blow to the nation’s retailers that have fought (and won) for nearly four years to limit bank “swipe fees,” a U.S. appeals court recently reversed a lower court’s decision that sided with retailers and ordered the Federal Reserve to rewrite its rules governing allowable fees that banks can charge each time a customer’s [...]
Many knowledgeable people in our industry say we need to build less expensive boats, especially if we hope to attract the Gen Xers and the Millennials. Friends I talk to in dealerships echo a similar theme: “These days, every deal always comes down to price.”
Turn on the evening news these days and it’s mostly negative. Doom-and-gloom reports of slow growth. A missing airliner. Fear of terrorist attacks. A Cold War-type crisis. Climate change. Rising interest rates. An exhausting winter that never ends.
I recently received an email survey from the Loggerhead Club & Marina in St. Petersburg, Fla. My Pursuit has been in the Hi & Dry there for several years, so it’s not the first time Loggerhead has sent me a survey.
There is so much being written and said about diversity, particularly getting our boating lifestyle message out to the growing Hispanic market. But when we talk about diversity these days, are we looking past the African-American market?