Dealer Outlook

Trade Only Dealer Outlook Blog

Progressive adds real value to shows

Walking the aisles of last weekend’s Progressive Tampa Boat Show, I came upon the Progressive Insurance exhibit and I was struck by the genuine value that was being added to the overall show by this sponsor.

Volkswagen breaks the cardinal rule of trust

The Volkswagen scandal unfolding daily around the world is, at the very least, a wakeup call to businesses that breaking trust with customers can spell disaster. As expected, lawyers in Florida (and likely other places) have already filed suits on behalf of a customer and are gearing up for the lucrative class-action litigation that could […]

RBFF and Jake Owen promote boating

Two programs to get people out on the water are being stamped a success. The Boat Registration Marketing Program created by the Recreational Boating & Fishing Foundation and the national media exposure by country music star Jake Owen, aka Discover Boating’s ambassador, are getting it done.

Is convenience a new service model?

We’re living in an on-demand world today. For a geezer like me, it’s hard to grasp the fact that I could get a replacement Jabsco livewell pump (not in stock locally) from Amazon and see it on my doorstep in two days. Maybe I could have even gotten it in two hours.

Ready for the EMV chip?

New and more secure credit cards are on the way, but liability for fraudulent use is shifting from banks to retailers, who need to decide whether they want to buy point-of-sale units with chip-reading technology.

West Marine and MarineMax set examples

Yes, they are big names in our industry with lots of resources. But West Marine and MarineMax offer noteworthy examples of initiatives to increase fishing and boating participation that can be undertaken by any dealer recognizing the need to remain engaged with customers and prospects.

Four things “fishy” are worthy of note

You know me — I love fishing. And we all know of angling’s importance to our industry. So, from blasting the National Park Service to a solid partnership to get more women fishing, here are four fishy items worth knowing about that have grabbed my attention.

Low gas prices are a double-edged sword

Boaters are having a great summer with gas seeing the lowest average price per gallon in mid-summer since 2009. Moreover, gas on the highways could be headed for $2 a gallon again. But while low prices leave consumers with more cash to spend and fuel the economy, job cuts and an eventual drag on the […]

Nothing beats face-to-face contact

Technology (email and texting) has taken the place of face-to-face contact, the swipe fees war isn’t over and newly proposed underground storage tank rules will impact dealers and marinas with fueling systems.

Ray Underwood receives Lifetime Achievement Award

“Schultzy, if you wanna do some good lobbying, do it with a can of worms,” Ray Underwood told me years ago. Last week, Underwood became the first recipient of a Lifetime Achievement Award, created in his honor by the Michigan Boating Industries Association, and it couldn’t be more fitting.

MTAs always give members a good ROI

It’s often things that marine trades associations make certain don’t happen that members overlook when evaluating their membership’s return on investment. And MTAs often fail to adequately make known what they stopped. A good case in point: the Boating Associations of Ohio.

RBFF boosts fishing prospects in three states

The Recreational Boating & Fishing Foundation, the group that developed the award-winning “Take Me Fishing” and “Vamos A Pescar” campaigns, continues to create innovative programs aimed at bringing more participants into recreational boating and fishing.

United industry front forms in Florida again

No state has more marine industry associations with more political clout than Florida does with its eight. And setting the stage to reinvigorate that power was what a recent summit meeting in Sarasota was called to accomplish.

Do we ask the right marketing questions?

He’s in the Direct Marketing Hall of Fame. He’s authored 18 books in 35 languages. His latest is “What to Do When It’s Your Turn.” He’s an in-demand speaker and his blog is one of the most popular in the world.

Model-year dilemma comes close to an end

Personnel from the U.S. Coast Guard suddenly descended unannounced on industry boat shows, starting at Miami, and began writing up violation notices on manufacturers for model-year infractions under the Code of Federal Regulations.

A tale of two Californias

Ironically, a push to “get the lead out” in California will negatively impact conservation there while the San Diego International Boat Show is set to have a positive impact on the Southern California marketplace.

Will Congress or the courts end the ethanol battle?

If one desires to be an equal-opportunity annoyer, just issue the long-awaited revised ethanol volume figures under the Renewable Fuel Standard. Congrats to the U.S. Environmental Protection Agency for pissing off everyone. Perhaps that’s exactly the intent?

Good news for Discover Boating and Magnuson-Stevens

The industry’s Discover Boating national campaign continues to pursue its mission — to inspire and motivate people to get out on the water — with the release of a new video in the “Stories of Discovery” series. It brings to six the number of videos now available.

These issues should top ABC agenda

The marine industry and its many partners are in Washington, D.C., this week for the American Boating Congress. They’re telling lawmakers about the the importance of the nation’s recreational boating industry and its overall $121 billion annual economic impact, 35,000 small businesses and the 650,000 jobs it impacts.

Fishing management decision is grossly unfair

The more recreational anglers there are, the more that will fish from boats resulting in more fishing-boat sales for dealers. It’s a given and we must vigorously oppose any decision that fails to treat recreational fishermen equitably.

Cost of new overtime rules will be high

Here’s an idea: since Congress has refused to raise the minimum wage, let’s run an end around by changing the rules regarding who qualifies for overtime pay. It’s the latest philosophy coming out of the White House, a move that will ensure the U.S. can fly a regulation-nation banner.

ABC and MDCE have offers you can’t refuse

An important webinar about the upcoming American Boating Congress from May 11-13 and the deadline for big savings on the registration fee for this year’s Marine Dealer Conference & Expo, which runs Nov. 15-18 are both worth checking out now.