Many dealers are using e-mail as a marketing tool, and appropriately so. But as much as people love e-mail these days, there is evidence they’re cutting down on the number of e-mails they will actually click on. (Read More…)

The Advisory Council of Marine Associations wrapped up an all-day meeting in Las Vegas yesterday, calling on MRAA to push President-elect Barack Obama to swiftly make good on his campaign pledges to help small business. (Read More…)

Seems we can look into about every other part of a human, so why not into a buyers’ head? Apparently we can, reported Seth Brown in a special to USA Today recently. Brown (www.Rising Pun.com) was talking about marketing expert Martin Lindstrom’s new book, “Buyology.” (Read More…)

Just about every newspaper and newscast these days has a story about the potentially disastrous situation facing GM, Ford and Chrysler. And, certainly the possible demise of any of these giants would have terrible repercussions for an estimated 100,000 or more jobs for openers. (Read More…)

We may be finding out the claims that lots of boaters are quitting the sport may be overstated. Once again, valuable new data for the industry is available from research done by the Recreational Boating & Fishing Foundation (RBFF). (Read More…)

Kudos to the Marine Retailers Association of America (MRAA). Robert Soucy, MRAA’s Chairman, and Phil Keeter, President, have sent a letter to Henry Paulson, Treasury Secretary, and Ben Bernanke, Fed Reserve Chairman, on behalf of the 3,500 MRAA member dealers. (Read More…)

There’s little doubt the media has played an unprecedented role in fanning the flames of the burning economy. So speculated Ben Steverman of Business Week. He aptly pointed out that “Wall Street has faced crises before, but not during a 24/7 news cycle.” (Read More…)

If you don’t know that the NMMA Board has voted to temporarily dock the industry’s “Discover Boating” national media campaign, you haven’t been reading the news. (Read More…)

This blog doesn’t get any better than when it generates comments containing new and interesting ideas from readers. Such was the case last Thursday (Oct. 16.) (Read More…)

What may happen in vast areas of the Pacific Ocean could easily happen in the Atlantic or the Gulf or the Great Lakes – well, anywhere – unless we take action to stop it! (Read More…)